Introduction

In the global consumer landscape, the Hand Tools market holds significant importance. With the increasing trend of DIY projects and home improvements, the demand for various hand tools has been on the rise. TikTok, being a popular social media platform in the US, offers a unique advantage for promoting and selling hand tools. Its vast user base and engaging video content allow brands and merchants to showcase their products in an innovative and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Hand Tools market in the US has shown a steady growth trend in recent years. The market size has been expanding, driven by factors such as the growth of the construction industry, the popularity of home renovation projects, and the increasing awareness of DIY among consumers. Consumer demand for hand tools has also been evolving, with a greater emphasis on multifunctional and high-quality products. For example, tools that can serve multiple purposes and are durable are highly sought after. The integration of new technologies and materials in hand tool manufacturing has further enhanced the product offerings in the market.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Hand Tools category had a Gross Merchandise Volume GMV of $467,000. However, it experienced a quarter-on-quarter QoQ decline of 6.98%. The total sold count was 24,700, with a QoQ change of -0.43%. The number of sold products was 1,146, and the number of sold shops was 517. There were 431 video bloggers involved in promoting hand tools during this period.

Looking at the top-selling products, the "24-in-1 Magnetic Screwdriver Set, Multifunctional Screwdriver Drill Bit Set, Household Repair ToolKit with Detachable T-shaped Ratchet Handle" was a standout, with a sold count of 2,674 and a GMV of $44,300, showing a QoQ growth of 12.1%. Another popular product was the "Multifunctional Faucet Wrench 1 Count, Sink Faucet Installer Tool, Basin Wrench For Small Space Toilet Kitchen Bathroom" with a sold count of 1,093 and a GMV of $3,390.36, experiencing a significant QoQ growth of 765.26%. The popularity of these products can be attributed to their multifunctionality and practicality, meeting the needs of consumers for various repair and DIY tasks around the house.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Hand Tools market on TikTok during the analyzed week, "vevor store" had a GMV of $97,500, with a QoQ growth of 5.25% and a sold count of 1,556. They offered a wide range of products, with 168 different products available, and 65 of them were sold during this period. The average price of their products was $62.65, and they had a sold count ratio of 20.87%. Their success can be attributed to their quality products, effective marketing strategies on TikTok, and the ability to engage with customers through engaging video content.

Another notable brand, "CGC TOOL", had a GMV of $52,300, with a QoQ growth of 19.45% and a sold count of 3,070. Despite having only 7 different products available, 6 of them were sold. Their average price was $17.03, and they had a sold count ratio of 11.19%. Their high growth rate might be due to their focused product line and targeted marketing efforts on TikTok, appealing to a specific segment of the hand tool consumers.

Conclusion

Overall, the Hand Tools market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed performance. While some products and brands experienced significant growth, others faced declines. For cross-border merchants, it is crucial to focus on product quality and functionality, as seen from the success of top-selling products. They should also invest in effective marketing strategies on TikTok, creating engaging video content to showcase their products. Looking ahead, the market is likely to continue evolving, with an increasing demand for innovative and multifunctional hand tools. Merchants need to stay updated with the latest trends and consumer preferences to remain competitive in this dynamic market.