Introduction

The Lights & Lighting market plays a significant role in the global consumer landscape. With the increasing focus on home decor, outdoor activities, and safety, the demand for various lighting products has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their lighting products in an engaging and creative way, reaching a vast audience of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the Lights & Lighting market in the US has witnessed substantial growth in recent years. The market size has expanded steadily, driven by factors such as new housing constructions, renovation projects, and the growing popularity of outdoor and ambient lighting. Consumer demand has also evolved, with a greater emphasis on energy-efficient, smart, and multi-functional lighting solutions. For instance, the demand for solar-powered lights for outdoor use and smart LED strip lights for indoor ambiance has seen a significant uptick.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Lights & Lighting category had a Gross Merchandise Volume GMV of $143.52 million. However, it experienced a quarter-on-quarter QoQ decline of -20.92%. The total sold count was 69,400, with a QoQ decrease of -17.98%. The top-selling products in this period included the "2-in-1 Strong Flashlight Power Bank, Digital display of power, Rechargeable, Zoomable, X4Waterproof, Adjustable Brightness Flash Light for Outdoor, Emergency, Camping Accessories, Fishing Garden Lighting Night security Garage Lighting", which had a sold count of 3,179 and a GMV of $47,600 with a remarkable QoQ growth of 123.8%. Another popular product was the "LED Motion Sensor Cabinet Light for Fall, Under Cabinet Closet Light, Waterproof LED Strip Light for Kitchen, Bathroom, Closet, Hallway, Stairway & Garage, Wall Mounted LED Lights for Home, LED Lights Bedroom, Summer Essentials" with 2,979 units sold and a GMV of $20,300, though it had a QoQ decline of -54.86%. The popularity of these products can be attributed to their practicality, versatility, and suitability for various scenarios such as outdoor adventures, home improvement, and emergency situations.

Brand Case Analysis of the Specific Category

Several brands stood out in the Lights & Lighting market on TikTok during the analyzed week. For example, Govee.US had a GMV of $163,900 with a QoQ decline of -10.1%. They sold 2,668 units and had an average price of $61.42. Their product range, which likely includes smart lighting solutions like the "Govee TV Backlight 3 Lite with Fish-Eye Correction Function Sync to TVs, RGBICW Wi-Fi TV LED Backlight with Camera, 4 Colors in 1 Lamp Bead, Voice and APP Control, Adapter" that sold 1,439 units with a GMV of $87,400 and a QoQ growth of 5.89%, contributed to their performance. OLIGHT had a GMV of $54,100 with a significant QoQ decline of -47.33%. They sold 870 units with an average price of $62.14. DTONG, on the other hand, had a remarkable QoQ growth in GMV of 123.8% with a GMV of $47,600, selling 3,179 units at an average price of $14.97. Their success could be due to the popularity of their specific product offerings that met the current market demands effectively.

Conclusion

Overall, the Lights & Lighting market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mixed performance. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is crucial to focus on product features that meet the evolving consumer demands, such as energy efficiency and multi-functionality. They should also leverage TikTok's creative marketing capabilities to showcase their products effectively. Looking ahead, the market is likely to continue evolving with an increasing demand for smart and sustainable lighting solutions. Merchants need to stay updated with the latest trends and adapt their strategies accordingly to succeed in this competitive market.