Introduction

In the global consumer landscape, the Garden Supplies market has been gaining significant importance. With the increasing interest in gardening as a hobby and for beautifying outdoor spaces, the demand for various garden supplies has been on the rise. TikTok, in the US region, has emerged as a unique platform that offers great potential for promoting and selling garden supplies. Its vast user base and engaging video format allow brands and merchants to showcase their products in an innovative and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Garden Supplies market in the US has been experiencing steady growth. The market size has been expanding as more consumers are investing in their gardens. Consumer demand changes have been notable, with a growing preference for unique and high-quality garden products. For instance, there is an increased interest in specialized seeds, advanced gardening tools, and decorative items for gardens. This trend aligns with the overall lifestyle shift towards more outdoor and nature-oriented activities.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Garden Supplies category showed diverse sales performance. Some products emerged as top sellers. For example, the "60 Pcs Mix Bonsai Bowl Lotus Seeds, Water Lilys Flower Plant, Lotus Seeds for Planting Water Features Mixed Color" had a sold count of 3174 and a GMV of $3.31 million with a significant GMV qoq growth of 682.07%. Another popular product was the "Seed Germination Tray Set, 2 Counts Seed Starter Tray Kit with Grow Lights, Durable Growing Tray with Led Light for Greenhouse & Gardens" with 1605 units sold and a GMV of $4.77 million and a GMV qoq growth of 32.49%.

The reasons behind their popularity vary. The bonsai bowl lotus seeds offer an opportunity for consumers to create beautiful water features in their gardens, while the seed germination tray set caters to the needs of those who want to start their plants from seeds in a more controlled and efficient manner. The growth patterns indicate that products that combine functionality and aesthetic appeal are highly favored by TikTok users in the US.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Garden Supplies market on TikTok during the specified week.

Green Whisper Florist had a GMV of $3.41 million with a remarkable GMV qoq growth of 704.28% and a sold count of 3244. Their success could be attributed to their ability to offer a wide range of garden supplies that appeal to different gardening needs and preferences. They might also be leveraging effective marketing strategies on TikTok to showcase their products.

ARTMETA GARDEN also had a strong performance with a GMV of $1.76 million and a GMV qoq growth of 3528.61%. With 1537 units sold, they seem to have a diverse product range that attracts TikTok users. Their marketing efforts on the platform might be focused on highlighting the unique features of their garden supplies.

Conclusion

Overall, the Garden Supplies market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed promising trends. The top-selling products and successful brands indicate that there is a significant demand for quality garden supplies. For cross-border merchants, it is advisable to focus on offering products that are both functional and visually appealing. They should also invest in creating engaging TikTok content to showcase their products. Looking ahead, the market is likely to continue growing as more consumers turn to TikTok for their shopping needs and as the interest in gardening remains strong.