Introduction

In the global consumer landscape, the Luggage & Travel Bags market plays a crucial role. With the increasing popularity of travel and the need for convenient and stylish luggage solutions, this market has been experiencing continuous growth. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their luggage and travel bags products in an engaging and creative way, thereby capturing the attention of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Luggage & Travel Bags market in the US has shown significant trends. The market size has been expanding steadily, driven by factors such as the growth of the travel industry and changing consumer preferences. Consumers are now more inclined towards durable, functional, and aesthetically pleasing luggage options. Growth trends indicate a continuous upward trajectory, with an increasing demand for innovative features like TSA-friendly designs, expandable compartments, and lightweight materials. This shift in consumer demand is shaping the market dynamics and influencing the product offerings of various brands.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Luggage & Travel Bags presented interesting patterns. The GMV Gross Merchandise Volume for this category was $757,300. However, it experienced a qoq quarter-on-quarter decline of 13.46%. The sold count was 17,900, with a qoq decrease of 12.67%. Among the top-selling products, the "LOVEVOOK Valentine's Day Colorblock Carry-On Travel Backpack with 3 Packing Cubes and Laptop Compartment - Personal Item, TSA-Friendly, Airline Approved Travel Bag for Hiking, Overnight, Weekend, Gift for Valentine's Day" had a sold count of 2546 and a GMV of $128,000, despite a qoq decline of 24.78%. Another popular product, the "4/3 Piece Luggage Sets Durable PC + ABS Luggage Set with Spinner Wheels - 4 Piece Set with TSA Lock 13/20/24/28 Inch" had a sold count of 631 and a GMV of $67,400, showing a positive qoq growth of 27.93%. The popularity and growth patterns of these products can be attributed to factors such as their functionality, design, and suitability for different travel needs. For example, the backpack offers convenience with its packing cubes and laptop compartment, while the luggage set's durability and spinner wheels make it a practical choice for travelers.

Brand Case Analysis of the Specific Category

Several brands stood out in the Luggage & Travel Bags market on TikTok in the US during the specified week. Lovevook Bags had a GMV of $193,000 with a qoq decline of 18.03% and a sold count of 3946. Their average price was $48.91, and they had a sold count ratio of 25.48%. Doveic, on the other hand, achieved a GMV of $128,500 with a qoq growth of 25.11% and a sold count of 1256. Their average price was $102.34 and the sold count ratio was 16.97%. UUH had a GMV of $95,700 with a qoq decline of 28.28% and a sold count of 815. These brands employed different strategies. Lovevook Bags might have focused on product variety with 31 different products and leveraging the popularity of their Valentine's Day themed backpack. Doveic could have capitalized on a specific niche or unique selling proposition that led to its growth. UUH, despite the qoq decline, might have been targeting a particular segment of the market with its 29 product offerings.

Conclusion

Overall, the Luggage & Travel Bags market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is advisable to closely monitor these trends and focus on product features that are in high demand, such as TSA-friendly designs and lightweight materials. They should also consider leveraging TikTok's marketing channels effectively by creating engaging content that showcases the functionality and style of their luggage and travel bags. Looking ahead, the market is likely to continue evolving with an increasing emphasis on innovation and meeting the diverse needs of travelers.