Introduction

In the global consumer landscape, the men's bags market has been steadily growing in importance. With the evolving fashion sense and practical needs of men, the demand for various types of men's bags has been on the rise. TikTok, as a leading social media platform in the US, offers unique advantages for promoting and selling men's bags. Its vast user base and engaging video content format provide excellent opportunities for brands and merchants to showcase their products and reach a wide audience.

Category Market Overview

The men's bags market in the US has witnessed significant developments. According to various authoritative sources, the market size has been expanding steadily over the years. The growth trends are influenced by factors such as changing fashion trends, increased travel activities, and the need for functional accessories. Consumer demand has also shifted towards more stylish and multi-functional bags. For example, there is a growing preference for bags with RFID blocking features for security and convenience. Overall, the market presents a dynamic landscape with ample opportunities for growth.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of men's bags showed interesting patterns. The total GMV Gross Merchandise Volume for men's bags was $300,600. However, it experienced a qoq quarter-on-quarter decline of 18.56%. The sold count was 18,400, with a qoq decrease of 19.9%. Among the top-selling products, the "GSOIAX Men's Slim Wallet with RFID Blocking" had a sold count of 2,741 and a GMV of $46,200, but also faced a qoq decline of 22.89%. The popularity of different products can be attributed to various factors. For instance, products with unique features like RFID blocking or trendy designs tend to attract more customers. The decline in sales might be due to factors such as increased competition or changes in consumer preferences during the period.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the men's bags market on TikTok during the specified week. For example, "Fashion Solutions" had a GMV of $53,800, with a qoq decline of 53.23% and a sold count of 3,731. "GSOIAX" achieved a GMV of $50,900, with a qoq decline of 21.92% and a sold count of 2,993. "Arculus" stood out with a significant GMV growth of 160.56% to $46,400, along with a sold count of 469. These brands employed different strategies. Some focused on offering a wide range of products, while others emphasized unique product features. For example, Arculus' Crypto and NFT Cold Storage Wallet likely attracted customers interested in emerging technologies. Their business activities not only contributed to their own sales but also had an impact on the overall men's bags market on TikTok in the US.

Conclusion

Overall, the men's bags market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 presented a mixed picture. While some brands experienced growth, others faced declines. For cross-border merchants, it is advisable to closely monitor market trends, focus on product features that appeal to consumers, and leverage TikTok's video content to showcase products effectively. Looking ahead, the market is likely to continue evolving, with potential for further growth as consumer preferences and fashion trends change. Merchants should stay adaptable and innovative to succeed in this competitive market.