Introduction

In the global consumer landscape, the Phone Accessories market has been continuously evolving and growing in importance. With the increasing usage of mobile phones, consumers are constantly seeking high-quality and innovative accessories to enhance their phone experience. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their phone accessories in engaging ways, leveraging the power of short videos and viral trends.

Category Market Overview

According to various authoritative sources, the Phone Accessories market in the US has witnessed significant growth over the years. The market size has been expanding steadily, driven by factors such as the continuous upgrade of mobile phone models and the growing demand for functionality and aesthetics. Consumers are now more inclined towards accessories that offer both protection and added features. For instance, fast-charging cables, high-quality screen protectors, and stylish phone cases are among the top choices. Growth trends indicate a shift towards more technologically advanced and personalized accessories. The demand for wireless charging accessories and those with advanced connectivity options has been on the rise.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Phone Accessories category showed diverse sales performance. The GMV Gross Merchandise Volume for the category was $350.21 million, with a quarter-on-quarter QoQ decline of 7.99%. The sold count was 270,000, experiencing a 13.85% QoQ decrease. However, some products still managed to achieve significant sales.

Among the top-selling products, the "MAGIC JOHN Screen Protector for iPhone SamSung Google Series" had a sold count of 12,000 and a GMV of $12.62 million, despite a 12.73% QoQ decline in GMV. The "MFish 4-in-1 Multi USB Charging Cable" sold 9,929 units with a GMV of $14.84 million and a 17.38% QoQ decline in GMV. On the other hand, the "Sudrov 42800mAh Solar Charger Power Bank" had a remarkable performance with a sold count of 3,625 and a GMV of $14.49 million, showing a 141.38% QoQ increase in GMV. The popularity of these products can be attributed to factors such as their functionality, brand reputation, and effective marketing on TikTok.

Brand Case Analysis of the Specific Category

Several brands stood out in the Phone Accessories market on TikTok US during the specified week.

MFish tech inc had a GMV of $16.43 million with a 15.01% QoQ decline. They sold 10,600 units with an average price of $15.56. Their product range, such as the 4-in-1 Multi USB Charging Cable, likely contributed to their sales, although they faced a slight dip in performance.

BLAVOR ENERGY, on the other hand, had a GMV of $15.46 million with a significant 139.27% QoQ increase. They sold 3,920 units with an average price of $39.44. Their success could be due to innovative products and effective marketing strategies that resonated with the TikTok audience.

XJOSE had a GMV of $14.28 million with a 6.98% QoQ increase. They sold 12,900 units with an average price of $11.06. Their consistent performance might be attributed to a reliable product line and good brand recognition.

Conclusion

Overall, the Phone Accessories market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 presented a mixed picture. While the category as a whole faced some challenges with a decline in GMV and sold count QoQ, certain products and brands managed to thrive. For cross-border merchants, it is crucial to focus on product innovation, leveraging TikTok's marketing features effectively, and understanding the changing consumer demands. Looking ahead, the market is likely to continue evolving with an increasing emphasis on wireless and technologically advanced accessories. Merchants should stay updated with the latest trends and adapt their strategies accordingly to succeed in this competitive landscape.