Introduction

The Gaming & Consoles market has been a significant part of the global consumer landscape. With the increasing popularity of digital entertainment, the demand for gaming devices and consoles has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast audience base and engaging content formats that allow brands and merchants to showcase their Gaming & Consoles products effectively, reaching out to a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Gaming & Consoles market in the US is substantial. The market size has been growing steadily, driven by factors such as the continuous release of new games, technological advancements in consoles, and the increasing number of gamers. Consumer demand has also been evolving, with a preference for more advanced features like 4K HDMI output, wireless controllers, and a large number of pre-installed games. The growth trends indicate a positive outlook for the market, with more consumers willing to invest in high-quality gaming equipment.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Gaming & Consoles category showed interesting sales performance. The GMV Gross Merchandise Volume for the category was 123.51万, with a quarter-on-quarter QoQ change of -0.34%. The sold count was 4.88万, showing a growth rate of 4.7%. Some of the top-selling products included various retro game consoles and controllers.

For example, the "Coolnut 20,000+ Retro Game Stick, Plug and Play Video Games Console 26 Emulators, 4K HDMI Output, Premium Competitive Dual Controllers" had a sold count of 8258 and a GMV of 18.84万, with a remarkable QoQ growth of 118.12%. The popularity of such products can be attributed to their ability to bring back nostalgic gaming experiences along with modern features. Another popular item, the "Retro Game Console 20,000 - 30,000+ Retro Games Stick, Revisit Classic Games Stick, Retro Play Plug and Play Video Games Stick 20+ Emulators, 4K HDMI Output, Premium Competitive Dual Controllers Wireless Adapter Button Cable Communication" had a sold count of 7247 and a GMV of 14.48万, with a QoQ growth of 46.52%.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Gaming & Consoles market on TikTok during the specified week.

Kury-US had a GMV of 34.49万 with a QoQ growth of 81.95% and a sold count of 1.6万. Their success could be due to effective marketing strategies and a wide range of product offerings. Shenzhen YLW Store, on the other hand, had a GMV of 6.99万 with a QoQ decline of -36.38% and a sold count of 2270. Despite the decline, they still managed to maintain a presence in the market.

GameBox Stop had an impressive QoQ growth in GMV of 6373.56% with a sold count of 3071. This significant growth might be attributed to a successful promotional campaign or the introduction of a highly sought-after product. ToryTale Official also had a good performance with a GMV of 3.03万 and a QoQ growth of 45.21% and a sold count of 931, likely due to their focused marketing efforts on specific products like the [Hot sale] New Upgraded Retro Game Console with 20,000+ Games, Arcade Retro Arcade, 4K HDMI Output, Wireless Joystick&Game Emulator, Childhood Classic Game.

Conclusion

Overall, the Gaming & Consoles market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of growth and decline among different products and brands. The retro gaming products seemed to be particularly popular, driving significant sales for many stores. For cross-border merchants, it is advisable to focus on products with unique features and strong nostalgic appeal, like the retro game consoles. They should also invest in effective marketing strategies on TikTok, such as collaborating with video bloggers to increase product visibility. Looking ahead, the market is expected to continue evolving, with potential for further growth as new gaming technologies and products are introduced.