Introduction

The Staples & Cooking Essentials market plays a crucial role in the global consumer landscape. With the increasing popularity of cooking at home and the need for essential food items, this category has witnessed significant growth. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and creative way, reaching a vast audience of potential consumers who are actively looking for new and exciting products in this category.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Staples & Cooking Essentials market in the US has been experiencing steady growth. The market size has been expanding as more consumers focus on home-cooked meals and stocking up on essential cooking ingredients. Consumer demand changes have been notable, with an increasing preference for high-quality, unique, and convenient products. For instance, there has been a rise in the demand for specialty seasonings, artisanal salts, and ready-to-use cooking mixes. This trend is likely driven by the growing interest in exploring different cuisines and enhancing the flavor of home-cooked dishes.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Staples & Cooking Essentials category showed interesting sales performance. The total GMV Gross Merchandise Volume for the category was $651,900. However, it experienced a 3% decline compared to the previous week GMV QoQ. The sold count was 32,500, with a 2.81% decrease QoQ. Among the top-selling products, "Birria Bombs 2 Pack by EZ Bombs - Seasoning Spice Bomb Flavor for Authentic Mexican Dishes - Traditional" had a sold count of 5,522 and a GMV of $99,600, although it faced a 20.46% decline in GMV QoQ. On the other hand, "Azu-Mecha FURIA Snack Seasoning - Sr. Michelado - Bottle Snack Flavor powder" had a sold count of 3,847 and a GMV of $43,800, with a significant 27.66% growth in GMV QoQ. The popularity and growth patterns of these products can be attributed to various factors. For example, the Birria Bombs might have faced competition or a saturation of the market among its target customers, while the Azu-Mecha FURIA Snack Seasoning could have benefited from effective marketing strategies, such as engaging TikTok videos that showcased its unique flavor and versatility in different snacks.

Brand Case Analysis of the Specific Category

Several brands stood out in the Staples & Cooking Essentials market on TikTok during the analyzed week. EZ Bombs, for instance, had a GMV of $168,100 with a 14.86% decline QoQ. They sold 7,635 units of their products, mainly focusing on items like the Birria Bombs. Their average price per unit was $22.01. Sr.Michelado, on the other hand, achieved a GMV of $83,600 with a 20.98% growth QoQ. They sold 6,857 units, offering a variety of snack seasonings. Their average price was $12.19. Baja Gold Salt Co. had a remarkable performance with a GMV of $44,400 and a whopping 92.94% growth in GMV QoQ. They sold 957 units of their Baja Gold Mineral Sea Salt. These brands' success can be attributed to different strategies. EZ Bombs might need to reevaluate their marketing approach to reverse the decline in sales, perhaps by creating more engaging content on TikTok. Sr.Michelado's growth could be due to their consistent product quality and effective use of TikTok to reach a wider audience. Baja Gold Salt Co.'s success might be linked to the unique selling point of their high-quality sea salt and the ability to capture the attention of consumers looking for premium cooking ingredients on TikTok.

Conclusion

Overall, the Staples & Cooking Essentials market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 presented a mixed picture. While some products and brands experienced growth, others faced challenges. For cross-border merchants, it is essential to closely monitor market trends, such as the changing consumer preferences for unique and convenient products. They should also focus on creating engaging TikTok content to showcase their products effectively. Looking ahead, the market is likely to continue evolving, with an expected increase in the demand for sustainable and healthy cooking essentials. Merchants who can adapt to these trends and leverage the power of TikTok for marketing are likely to succeed in this competitive market.