Introduction

In the global consumer landscape, the car electronics market has been gaining significant importance. With the continuous development of automotive technology and the increasing demand for enhanced driving experiences, consumers are constantly seeking innovative car electronics products. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing car electronics brands and sellers to showcase their products in an engaging and interactive manner, thus influencing purchasing decisions.

Category Market Overview

The car electronics market in the US has witnessed substantial growth in recent years. According to various authoritative sources, the market size has been expanding steadily, driven by factors such as the rising number of vehicles on the road and the growing preference for advanced in-car entertainment and safety features. Consumer demand has also been evolving, with a greater focus on products that offer seamless connectivity, high -quality video recording, and efficient charging solutions. For instance, the demand for dash cams and wireless carplay adapters has been on the rise.

Sales Situation of the Specific Category

Analyzing the sales performance of car electronics on TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, several trends emerge. The top-selling products include the "1080P Dual Recording Car DVR Camera with 32GB Card" with 7205 units sold and a GMV of $13.84 million, and the "【Hieha】2025 Upgraded Wireless Carplay Stereo with Suction Mount" which had 5072 units sold and a GMV of $20.67 million. The sales growth of different products varied significantly. For example, the "【Hieha】2025 Upgraded Wireless Carplay Stereo" experienced a remarkable 79.52% growth in GMV, while the "Front & Inside Dashcam" had a significant decline of 51.89% in GMV. The popularity of these products can be attributed to their features such as high-definition recording, wireless connectivity, and ease of installation, which meet the current consumer demands for convenience and functionality in car electronics.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the car electronics market on TikTok in the US during this period, Hieha Shoppe stands out with a GMV of $24.66 million and 6042 units sold. Their success can be attributed to their product range, which includes popular items like the upgraded wireless carplay stereo, and their effective marketing strategies on TikTok. Another notable brand is Intelligent Direct, with a GMV of $14.18 million and 7387 units sold. They have managed to maintain a presence in the market despite a 4.47% decline in GMV. Vevor store also had a strong performance with a GMV of $10.24 million and 1127 units sold, experiencing a significant 177.35% growth in GMV. These brands have utilized TikTok's platform to showcase their products through engaging videos and influencer collaborations, thereby increasing their brand awareness and driving sales.

Conclusion

Overall, the car electronics market on TikTok in the US during the analyzed week showed a mix of growth and decline among different products and brands. For cross-border merchants, it is advisable to focus on products that offer unique features and meet the evolving consumer demands. They should also leverage TikTok's marketing capabilities by collaborating with influencers and creating engaging content. Looking ahead, the market is expected to continue evolving, with a likely increase in demand for products that integrate advanced technologies such as artificial intelligence and enhanced connectivity.