Introduction

In the global consumer landscape, the Car Exterior Accessories market has been gaining significant importance. With the increasing number of car owners and their desire to personalize and enhance their vehicles, this market segment has witnessed steady growth. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing businesses to showcase their car exterior accessories in an engaging and creative manner, thereby tapping into the growing market demand.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Car Exterior Accessories market in the US has been expanding. The market size has been on an upward trend, driven by factors such as the continuous growth of the automotive industry and the rising trend of vehicle customization. Consumer demand for car exterior accessories has also been evolving, with a greater emphasis on unique designs, quality, and functionality. For instance, there has been an increased preference for stickers and decals that express personal beliefs or interests, as well as accessories that improve the aesthetics and performance of the vehicle.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the sales performance of Car Exterior Accessories showed interesting patterns. The top-selling products included items like the "Bumper Sticker, Thin Blue Line, Code 4, Humanizing The Badge!" with a sold count of 2253 and a GMV of $32,100, experiencing a significant growth rate of 126.66% compared to the previous period. Another popular product was the "20PCS Fluorescent Tire Valve Stem Caps, Luminous Auto Wheel Air Valve Cap, Universal Decoration Accessories for Car/SUV/Bicycle/Trucks/Motorcycles, Cool Car 20Pcs - 5 Colors/Car" with 660 units sold and a GMV of $8217, showing a growth rate of 111.64%. The popularity of these products can be attributed to their eye-catching designs, practicality, and the ability to quickly grab the attention of TikTok users. The growth patterns suggest that products that offer both style and functionality are in high demand on the platform.

Brand Case Analysis of the Specific Category

Several brands and stores performed exceptionally well in the Car Exterior Accessories market on TikTok during the specified week. For example, "Sargento Sarabia" had a GMV of $32,100 with a sold count of 2253, achieving a growth rate of 126.66%. Their success could be due to their focused product offerings and effective marketing strategies on the platform. Another notable brand is "Soler" with a GMV of $8217 and 660 units sold, experiencing a growth rate of 111.64%. These brands have been able to leverage TikTok's features to showcase their products, engage with customers, and build a strong brand presence within the US market.

Conclusion

Overall, the Car Exterior Accessories market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed promising trends. The top-selling products and successful brands indicate the direction of consumer preferences and market opportunities. For cross-border merchants, it is advisable to focus on offering products with unique designs and practical functionality. They should also invest in creating engaging TikTok content to showcase their products and build a connection with the US audience. Looking ahead, the market is expected to continue growing, with an increasing demand for innovative and personalized car exterior accessories. Merchants who can adapt to these trends and utilize TikTok's platform effectively will likely achieve greater success in this market segment.