Gloda Insights: TikTok US Weekly Humanities & Social Sciences Market Trend Analysis
TikTok Humanities & Social Sciences US market cross-border e-commerce
42 reads2025-01-24 03:20:08 released
Introduction
The Humanities & Social Sciences market has always held significant importance in the global consumer landscape. It caters to the intellectual and emotional needs of consumers, offering a wide range of products such as books, self-help guides, and educational resources. In recent years, with the rapid development of digital platforms, TikTok has emerged as a powerful force in promoting and selling products in this category, especially in the US region. TikTok's unique advantages, including its vast user base, engaging video format, and powerful algorithm for content dissemination, have made it an ideal platform for reaching a large number of potential customers interested in Humanities & Social Sciences products.Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the Humanities & Social Sciences market in the US has been experiencing certain trends. The market size has shown fluctuations, with factors such as changing consumer preferences and economic conditions playing a role. In recent times, there has been a growing trend towards digital and online resources within this category, as consumers increasingly turn to the internet for their intellectual and self-help needs. Growth trends have also been influenced by the popularity of certain sub-categories, such as self-help books and inspirational literature. Consumer demand changes have been notable, with a higher emphasis on products that offer practical solutions and emotional support. For example, books on personal growth and mental well-being have seen increased demand.Sales Situation of the Specific Category
Analyzing the sales performance of the Humanities & Social Sciences category on TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, we observe several interesting patterns. The total GMV Gross Merchandise Volume for this period was $455,300, showing a quarter-on-quarter QoQ decrease of 26.7%. The sold count was 25,700, with a QoQ decrease of 25.51%. Among the top-selling products, "Don't Believe Everything You Think: Why Your Thinking Is The Beginning & End Of Suffering" had a sold count of 2,283 and a GMV of $29,300, with a QoQ decrease of 25.43%. Another popular product, "Inspirational Bible Verses: Strength and Hope for Every Emotion and Situation", had a sold count of 1,131 and a GMV of $12,200, with a QoQ increase of 2.79%. The popularity of these products can be attributed to various factors. For instance, the former might appeal to those interested in exploring the nature of human thinking and its impact on well-being, while the latter caters to consumers seeking spiritual and emotional inspiration. The growth patterns also vary, with some products showing growth despite the overall market decline, indicating their strong appeal and effective marketing strategies.Brand Case Analysis of the Specific Category
Looking at the top-performing brands or stores in the Humanities & Social Sciences market on TikTok in the US, we have several notable examples. For instance, "Book & Mortar" had a GMV of $44,600 during the week of 2025/01/05 - 2025/01/11, with a QoQ decrease of 19.37% and a sold count of 2,196. Their average price was $20.33, and they had a sold count ratio of 9.8%. They likely have a diverse range of products and an effective marketing approach to attract customers. Another store, "itsjosephnguyen", had a GMV of $41,100 with a QoQ decrease of 33.23% and a sold count of 2,614. Their average price was $15.72, and the sold count ratio was 9.02%. Each of these top-performing entities has its own unique sales metrics and strategies. Some may focus on offering a wide selection of products, while others might emphasize on creating engaging video content to promote their offerings.Conclusion
Overall, the Humanities & Social Sciences market on TikTok in the US during the analyzed week showed a mixed picture. While there were some products and stores that managed to perform well despite the overall QoQ declines in GMV and sold count, the market as a whole faced challenges. For cross-border merchants, it is advisable to closely monitor the market trends, especially the changing consumer preferences towards different types of products. They should also focus on creating high-quality and engaging video content to promote their offerings, as TikTok's video format is a key driver of sales. Looking ahead, the market is likely to continue evolving, with potential growth in sub-categories that offer unique and practical solutions to consumers' intellectual and emotional needs.More recommendations
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