Gloda Insights: TikTok US Weekly Car Interior Accessories Market Trend Analysis
TikTok Car Interior Accessories US Market Cross-border E-commerce
2025-01-24 03:20:59 released 59
Introduction
The Car Interior Accessories market has been playing a significant role in the global consumer landscape.
Consumers are increasingly interested in enhancing their driving experience with various accessories. TikTok,
especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and
merchants to showcase their car interior accessories in an engaging and viral way, reaching a vast audience of
car enthusiasts and regular drivers alike.
Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the Car
Interior Accessories market in the US has been experiencing steady growth. The market size has been expanding
as more consumers are willing to spend on upgrading and customizing their vehicle interiors. Consumer demand
changes have been notable, with a shift towards more functional and aesthetically pleasing accessories. For
example, there is a growing preference for phone holders that offer convenience during driving and air
fresheners with long-lasting scents.
Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Car Interior Accessories category
showed interesting sales performance. The top-selling product was the "360 Degree Rotation Dashboard Car Phone
Holder - Multifunctional One Hand Operation Clip Design Phone Mount Suitable 4-7 inch phones - Car
accessories" with a sold count of 20,100 and a GMV of $238,500, experiencing a remarkable GMV qoq growth of
857.04%. Another popular product was the "Scented Car Air Freshener - Long Lasting Car Diffuser - Last 60+
Days" with 7,674 units sold and a GMV of $41,600, though it had a GMV qoq decrease of -27.4%. The popularity of
these products can be attributed to their practicality and the ability to solve common problems faced by
drivers, such as keeping their phones accessible and maintaining a pleasant smell inside the car.
Brand Case Analysis of the Specific Category
Among the top-performing brands in the Car Interior Accessories market on TikTok US during this period,
FUDUOO stood out with a GMV of $256,900 and a sold count of 21,700, achieving a significant GMV qoq growth of
488.12%. Their success might be due to effective marketing strategies and offering high-quality products.
Another notable brand is CE Craft Company with a GMV of $67,000 and 9,842 units sold, although it had a GMV qoq
decrease of -23.47%. Different brands seem to adopt various approaches, with some focusing on product
innovation like FUDUOO and others perhaps needing to reevaluate their strategies to regain growth as seen in
the case of CE Craft Company.
Conclusion
Overall, the Car Interior Accessories market on TikTok in the US during the analyzed week showed a mix of
growth and challenges for different products and brands. For cross-border merchants, it is advisable to focus
on product features that address common driving needs, such as convenience and comfort. They should also
leverage TikTok's viral nature through engaging video content to showcase their products. Looking ahead, the
market is likely to continue evolving with increasing competition, and merchants will need to stay updated on
consumer preferences and adapt their strategies accordingly.
