Gloda Insights: TikTok US Weekly Car Interior Accessories Market Trend Analysis

Introduction

The Car Interior Accessories market has been playing a significant role in the global consumer landscape. Consumers are increasingly interested in enhancing their driving experience with various accessories. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their car interior accessories in an engaging and viral way, reaching a vast audience of car enthusiasts and regular drivers alike.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Car Interior Accessories market in the US has been experiencing steady growth. The market size has been expanding as more consumers are willing to spend on upgrading and customizing their vehicle interiors. Consumer demand changes have been notable, with a shift towards more functional and aesthetically pleasing accessories. For example, there is a growing preference for phone holders that offer convenience during driving and air fresheners with long-lasting scents.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the Car Interior Accessories category showed interesting sales performance. The top-selling product was the "360 Degree Rotation Dashboard Car Phone Holder - Multifunctional One Hand Operation Clip Design Phone Mount Suitable 4-7 inch phones - Car accessories" with a sold count of 20,100 and a GMV of $238,500, experiencing a remarkable GMV qoq growth of 857.04%. Another popular product was the "Scented Car Air Freshener - Long Lasting Car Diffuser - Last 60+ Days" with 7,674 units sold and a GMV of $41,600, though it had a GMV qoq decrease of -27.4%. The popularity of these products can be attributed to their practicality and the ability to solve common problems faced by drivers, such as keeping their phones accessible and maintaining a pleasant smell inside the car.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Car Interior Accessories market on TikTok US during this period, FUDUOO stood out with a GMV of $256,900 and a sold count of 21,700, achieving a significant GMV qoq growth of 488.12%. Their success might be due to effective marketing strategies and offering high-quality products. Another notable brand is CE Craft Company with a GMV of $67,000 and 9,842 units sold, although it had a GMV qoq decrease of -23.47%. Different brands seem to adopt various approaches, with some focusing on product innovation like FUDUOO and others perhaps needing to reevaluate their strategies to regain growth as seen in the case of CE Craft Company.

Conclusion

Overall, the Car Interior Accessories market on TikTok in the US during the analyzed week showed a mix of growth and challenges for different products and brands. For cross-border merchants, it is advisable to focus on product features that address common driving needs, such as convenience and comfort. They should also leverage TikTok's viral nature through engaging video content to showcase their products. Looking ahead, the market is likely to continue evolving with increasing competition, and merchants will need to stay updated on consumer preferences and adapt their strategies accordingly.

Gloda Insights: TikTok US Weekly Car Interior Accessories Market Trend Analysis

Introduction

Category Market Overview

Sales Situation of the Specific Category

Brand Case Analysis of the Specific Category

Conclusion

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