Introduction

In the global consumer landscape, the car repair tools market holds significant importance. With the increasing number of vehicles on the road, the demand for tools to maintain and repair them is constantly growing. TikTok, in the US region, has emerged as a unique platform with its vast user base and engaging content format. It provides an excellent opportunity for businesses in the car repair tools category to reach a wide audience and showcase their products.

Category Market Overview

The car repair tools market in the US has been witnessing steady growth. According to various authoritative websites and media outlets, the market size has been expanding due to factors such as the aging vehicle fleet and the growing DIY Do It Yourself culture among car owners. Consumer demand has been shifting towards more advanced and multifunctional tools. For instance, there is an increasing preference for portable and wireless car repair tools that offer convenience and ease of use. The integration of technology in tools like digital tire pressure gauges and diagnostic scanners has also been a trend, attracting consumers who want accurate and efficient repair solutions.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the car repair tools category had a mixed sales performance. The GMV Gross Merchandise Volume for the category was $105.58 million, with a quarter-on-quarter QoQ decrease of 21.22%. The sold count was 31,500, showing a QoQ decline of 17.72%. Looking at the top-selling products, the "Portable Wireless Car Air Compressor, Automotive Tire Inflator, Multifunctional Electric Tire Inflator Pump for Motorcycle Bicycle AUTO Tyre Balls, Car Repair Tools" had a sold count of 2,082 and a GMV of $28,900 with a QoQ decrease of 23.95%. Another popular product, the "Car Automotive Circuit Tester, Car Relay Tester, Portable Battery Diagnostic Checker Tool, Professional Car Diagnostic Tool" had a sold count of 1,501 and a GMV of $12,300 with a significant QoQ increase of 68.32%. The popularity of these products can be attributed to their functionality and the need for such tools among car owners. For example, the portable air compressors are handy for maintaining proper tire pressure, which is crucial for vehicle safety and performance. The diagnostic tools are in demand as they help car owners identify and troubleshoot issues without having to visit a mechanic immediately.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the car repair tools market on TikTok during the specified week, Topdonshop had a GMV of $161,800 with a QoQ decrease of 16.16% and a sold count of 1,872. GoolooOfficial had a GMV of $128,800 with a QoQ decrease of 27.98% and a sold count of 2,108. Topdonshop's success could be due to its range of diagnostic tools like the TOPDON TopScan OBD2 Scanner Bluetooth Wireless Full System Diagnostic Tool, which offers comprehensive vehicle diagnostics. GoolooOfficial, on the other hand, might be popular for its portable jump starters and air compressors such as the GOOLOO A3 Portable Car Jump Starter with Air Compressor. These brands have been actively promoting their products on TikTok through engaging videos and demonstrations, which has helped them gain visibility and attract customers.

Conclusion

Overall, the car repair tools market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of trends. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is advisable to focus on promoting products that offer unique features and convenience, such as portable and multifunctional tools. They should also invest in creating engaging content on TikTok to showcase the functionality of their products. Looking ahead, the market is likely to continue evolving with the introduction of more advanced technologies in car repair tools, and TikTok will remain an important platform for reaching consumers in this category.

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