Introduction

In the global consumer landscape, the Car Washing & Maintenance market has been steadily growing in importance. With the increasing number of vehicle owners, the demand for quality car care products and services has surged. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their car washing and maintenance products in an engaging and visually appealing manner, reaching a vast and diverse audience of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Car Washing & Maintenance market in the US is quite substantial. The market size has been on an upward trend, driven by factors such as the growth in the number of automobiles on the road and the increasing awareness among consumers about the importance of regular vehicle maintenance. Consumer demand has also been evolving, with a greater preference for convenient and high-quality products. For instance, there is a rising demand for products that can offer quick and effective cleaning solutions without causing any damage to the vehicle's exterior or interior.

Sales Situation of the Specific Category

Analyzing the sales performance of the Car Washing & Maintenance category on TikTok Shop in the US for the week of 2025/01/05 - 2025/01/11, we observe some interesting trends. The GMV Gross Merchandise Volume for this category was $61.83 thousand. However, it experienced a -13.54% quarter-on-quarter QoQ decline. The sold count was 3.18 thousand, with a -10.05% QoQ decrease. Looking at the top-selling products, the "Windshield Cleaning Tool, Microfiber Car Window Cleaning Tool with Extendable Handle & 2 Cloth Pad Head, Auto Interior Exterior Glass Wiper, Car Glass Cleaner Kit, Car Washing Accessories, Window Cleaning Kit" had a sold count of 3729, generating a GMV of $2.31 thousand with a 20.25% QoQ growth. Another popular product, "Automotive Oil Film Cleaning Brush，New Glass Coating for Windshield Glass Oil Film Remover, Strong Front Windshield Remover for Windshield2pcs" had a sold count of 1930 and a GMV of $1.74 thousand with 0% QoQ growth. The popularity of these products can be attributed to their practicality and ability to address common car cleaning and maintenance needs. For example, the windshield cleaning tools are essential for maintaining clear visibility while driving, and the oil film removers help keep the windshield clean and free from smudges.

Brand Case Analysis of the Specific Category

In the Car Washing & Maintenance market on TikTok, several brands have performed exceptionally well. For instance, Blackline Car Care had a GMV of $13.15 thousand for the week of 2025/01/05 - 2025/01/11, with a 23.35% QoQ growth. They had a sold count of 4119, offering 25 products with 12 of them being sold. They also had 64 video bloggers promoting their products, and their average price was $31.92. Their success can be attributed to their wide range of quality products and effective marketing strategies on TikTok, leveraging the platform's visual nature to showcase the effectiveness of their car care products. Another notable brand is MAD DETAILING, which had a GMV of $11.68 thousand but experienced a -29.05% QoQ decline. They had a sold count of 1641, offering 14 products with 11 being sold. Their average price was $71.19. Despite the decline, they still maintain a significant presence in the market, perhaps due to their established reputation among car enthusiasts.

Conclusion

Overall, the Car Washing & Maintenance market on TikTok in the US has shown a mix of trends. While some products and brands have experienced growth, others have faced declines. For cross-border merchants looking to enter or expand in this market, it is crucial to focus on offering high-quality and practical products that address the specific needs of US consumers. Leveraging TikTok's marketing capabilities, such as partnering with video bloggers, can also significantly boost visibility and sales. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on innovative and eco-friendly car washing and maintenance solutions.