Gloda Insights: TikTok US Weekly Entertainment Market Trend Analysis
US market Entertainment category e-commerce cross-border merchants
46 reads2025-01-24 03:26:40 released
Introduction
The entertainment market has been playing a crucial role in the global consumer landscape. With the increasing demand for various forms of entertainment, it has become a significant sector. TikTok, in the US region, has unique advantages in promoting the entertainment market. Its vast user base and engaging video format provide an excellent platform for entertainment-related products and services to reach a wide audience.Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the entertainment market in the US is of considerable size. It has been showing a growth trend in recent times. The changes in consumer demand are also notable. Consumers are increasingly looking for diverse entertainment options, such as books, posters, and various collectibles. This shift in demand is shaping the market dynamics and influencing the growth of different sub-categories within the entertainment sector.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/01/05 - 2025/01/11, the entertainment category had an interesting sales performance. The GMV Gross Merchandise Volume showed a growth rate of 6.01% with a value of $513,100. The sold count increased by 7.02% reaching 21,700. Among the top-selling products, "Intermediate Reading Fluency Stories for 2nd - 4th Grade - Educational Books for Children" had a sold count of 1,676 and a GMV of $39,300 with a significant GMV qoq Quarter on Quarter growth of 159.45%. Another popular product, "Forgotten Home Apothecary : 250 Powerful Remedies at Your Fingertips | Lost Herbal Remedies | Holistic Wellness The Lost Book of Nature Remedies800 Herbs You Need For Your Body | Soft Cover | MakeTinctures, Infusions, DecoctionsSalves, Teas & Poultices" had a sold count of 849 and a GMV of $24,300. The popularity of these products can be attributed to their relevance to the target audience's interests, such as educational needs for children in the case of the books and the appeal of holistic wellness and herbal remedies in the case of the apothecary products.Brand Case Analysis of the Specific Category
In the entertainment market on TikTok during the specified week, several brands and stores stood out. For example, "Crazy Beautiful Homeschool" had a GMV of $51,700 with a remarkable GMV qoq growth of 158.59% and a sold count of 2,011. Their success might be due to their unique product offerings and effective marketing strategies on the platform. "Forgotten Home Apothecary" also had a significant presence with a GMV of $30,000 and a sold count of 1,145. Their consistent performance might be attributed to the popularity of their products related to herbal remedies and wellness. "POP MART USSHOP" had a GMV of $28,500, although it showed a slight GMV qoq decline of -4.98%. Their product variety and brand recognition within the collectibles and entertainment merchandise segment likely contribute to their sales, despite the minor setback.Conclusion
Overall, the entertainment market on TikTok in the US during the week of 2025/01/05 - 2025/01/11 showed a mix of growth and challenges. The growth in GMV and sold count for many products and brands indicates a healthy market trend. However, some brands also faced minor declines. For cross-border merchants, it is recommended to closely monitor the market trends, understand the consumer demand for different entertainment products, and focus on creating engaging content to promote their offerings. Looking ahead, the market is likely to continue evolving, with potential for further growth in sub-categories such as educational entertainment products and unique collectibles.More recommendations
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