Introduction

The data presented here focuses on the Sports & Outdoor category on TikTok U.S. for the month of December. The source of this data provides valuable insights into the performance of various stores within this category, which is of great significance to both consumers looking for quality products and the market as a whole. It helps consumers make informed choices and allows market players to understand the competitive landscape better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling Sports & Outdoor stores on TikTok U.S. in December. For instance, the GMV Gross Merchandise Volume varies significantly from store to store. Some stores like Halara US achieved a GMV of 737.01万 with a 19.35% quarter-on-quarter growth, while others like LICHICO had a much lower GMV of 101.18万 with a significant decline of -64.96%.

The sold count also differs widely, with stores like Sports-Girl having a sold count of 11.86万, while LICHICO had only 4904. The average price per product also spans a broad range, from as low as $13.93 for RoomRef to as high as $206.32 for LICHICO.

Detailed Analysis

Halara US

Halara US was a top performer in December with a GMV of 737.01万 and a 19.35% quarter-on-quarter growth. With a sold count of 20.67万 and an average price of $35.65, it seems to have struck a good balance between volume and price. The relatively high sold count ratio of 9.76% indicates that a significant portion of its product offerings were being sold. This could be due to its wide product count of 462 and the fact that it had 2911 video bloggers promoting its products, which likely increased its visibility on TikTok.

Merach fitness and Merach US

Merach fitness had a GMV of 480.7万 with a remarkable 39.12% quarter-on-quarter growth, and sold 10.03万 products. Merach US also performed well with a GMV of 399.38万 and a 73.03% growth. Both stores likely benefited from their relatively high average prices $47.92 for Merach fitness and $62.89 for Merach US, which could imply that they are offering higher-end or specialized Sports & Outdoor products. The number of video bloggers promoting their products 1817 for Merach fitness and 1241 for Merach US also contributed to their success.

LICHICO

LICHICO, on the other hand, faced a significant decline with a -64.96% change in GMV. Despite having a relatively high average price of $206.32, its sold count was extremely low at 4904. This could suggest that either its products are too niche or expensive for the mainstream TikTok U.S. Sports & Outdoor market, or it may not have had as effective a marketing strategy as some of the other top-performing stores.

Summary

In conclusion, the Sports & Outdoor market on TikTok U.S. in December was highly competitive and diverse. Key factors influencing market performance included product pricing, the number of video bloggers promoting products, and the variety and quality of product offerings. For industry practitioners, it is crucial to find the right balance between price and quality, invest in effective marketing strategies such as collaborating with video bloggers, and continuously update and diversify their product lines to meet the changing demands of consumers.