Introduction

The data presented here focuses on the Fabrics & Sewing Supplies category on TikTok U.S. in December. The source of this data provides valuable insights into the performance of various stores within this niche market. Understanding this data is crucial for both consumers looking for quality products and for market players aiming to strategize and improve their sales performance.

Analysis and Conclusions

Data Overview

The sales figures among the best-selling stores in the Fabrics & Sewing Supplies category on TikTok U.S. in December show a wide range of values. For instance, Shop Tucky had sales of 263,800 units with a growth rate of 26.81%. On the other hand, FENG Tools had sales of 14,300 units but with a significant decline of -52.27%. The price ranges also vary widely, from as low as $0.95 for SVET BRADOL to as high as $131.45 for FENG Tools.

Detailed Analysis

Shop Tucky

Shop Tucky had an impressive performance with 263,800 units sold and a growth rate of 26.81%. With an average price of $26.26 per unit and a relatively high market share percentage of 45.9%, it seems to have a strong customer base. This could be due to factors such as a wide range of fabric and sewing supply products, good quality, and effective marketing on TikTok.

Fighting Girl

Fighting Girl sold 28,700 units with a remarkable growth rate of 63.87%. Despite having a lower average price of $5.80 per unit and a market share percentage of 4.99%, its growth indicates that it is quickly gaining popularity. This might be because of its unique product offerings, targeted marketing towards a specific segment of sewing enthusiasts, or perhaps offering good deals and discounts on TikTok.

FENG Tools

FENG Tools, however, faced a decline with sales of 14,300 units and a -52.27% growth rate. With a high average price of $131.45 per unit and a market share percentage of 2.49%, it could be that the high price is a deterrent for many customers. Or perhaps there are issues with its product range not being as appealing as competitors' in the current market trends on TikTok.

HYB

HYB had sales of 11,200 units with a -12.09% growth rate. With an average price of $11.78 per unit and a market share percentage of 1.95%, it might need to reevaluate its marketing strategies or product offerings to boost its growth. Maybe it could focus on improving the quality of its fabrics or introducing new and trendy sewing supplies to attract more customers on TikTok.

SewingTurbo

SewingTurbo had an astonishing growth rate of 746.97% with 10,900 units sold. With an average price of $47.29 per unit and a market share percentage of 1.9%, its success could be attributed to innovative marketing campaigns on TikTok, offering unique sewing products that are in high demand, or providing excellent customer service that has led to positive word-of-mouth and increased sales.

Summary

The Fabrics & Sewing Supplies market on TikTok U.S. in December shows a diverse landscape of best-selling stores with varying sales performances and growth rates. Key factors influencing the market performance include product pricing, quality, range of offerings, and effective marketing on TikTok. For industry practitioners, it is recommended to closely monitor these factors. Stores with high prices like FENG Tools might need to consider price adjustments or enhancing their product value. Those with good growth like SewingTurbo should continue to innovate and build on their success. Overall, understanding the TikTok U.S. market trends in this category can help businesses thrive and better serve the needs of sewing enthusiasts.