Introduction

The data presented here focuses on the collectible trading cards market within the U.S. on TikTok during the month of December. The source of this data provides valuable insights into the performance of various stores dealing with collectible trading cards. Understanding this data is crucial for both consumers who are interested in these products and the market as a whole, as it can reveal trends, popular stores, and the overall health of this niche market.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling stores for collectible trading cards in December. Some stores experienced significant growth, while others faced declines. The price range also varies widely, from relatively low-priced items to more expensive offerings.

Detailed Analysis

Joes Shrimp Shack

Joes Shrimp Shack had an impressive performance with sales amounting to 3098.9 and a remarkable growth rate of 167.96%. With 32 transactions and 205 views, it seems to have a good balance between visibility and actual sales. The average price per item was $96.84, and it had a conversion rate of 36.02%. This could potentially be due to a combination of factors such as effective marketing on TikTok, a wide selection of desirable collectible trading cards, or perhaps special promotions that attracted customers.

Hunkins Shop

Hunkins Shop also had a solid showing with sales of 2323.96 and a growth rate of 94.64%. With 8 transactions and 74 views, it had a different profile compared to Joes Shrimp Shack. The higher average price per item at $290.50 might suggest that it caters to a more niche or high-end market segment within the collectible trading cards community. Its conversion rate of 27.01% indicates that it was able to convert a decent portion of its viewers into customers.

Lost Cards Store

On the other hand, Lost Cards Store had a rather challenging month with sales of 1516.7 and a significant decline of -68.3%. Despite having 39 transactions and 1202 views, something seems to have gone wrong in terms of maintaining or growing its customer base. The relatively low average price per item at $38.89 might indicate that it could be facing competition from lower-priced alternatives or perhaps had issues with the quality or desirability of its card offerings.

PokeVibez Shop

PokeVibez Shop showed strong growth with a 109.78% increase in sales, reaching 472. With 3 transactions and 55 views, it had a relatively small but active customer base. The average price per item was $157.33, and its conversion rate was 5.49%. This growth could be attributed to a targeted marketing approach towards Pokémon trading card enthusiasts or the introduction of new and exclusive card sets.

Abigpieceofandy

Abigpieceofandy had an astonishing growth rate of 184% with sales of 426. However, it had a very different transaction profile with 142 transactions but only 3 views. This could imply that it has a very niche and dedicated customer base that is not necessarily driven by high visibility on TikTok but rather by word-of-mouth or other targeted marketing channels. The extremely low average price per item at $3.00 might suggest that it offers more affordable or entry-level collectible trading cards.

TCGmore

TCGmore faced a decline with a -30.96% change in sales, amounting to 310. With 9 transactions and 44 views, it seems to be struggling to maintain its previous sales levels. The average price per item was $34.44, and its conversion rate was 3.6%. Possible reasons for this decline could include increased competition, changes in consumer preferences, or ineffective marketing strategies.

Card Boyz

Card Boyz had a significant decline with a -49.85% change in sales, reaching 157.94. With 4 transactions and 225 views, it had a relatively high number of views but low conversion into sales. The average price per item was $39.49, and its conversion rate was 1.84%. This could indicate that there might be an issue with the perceived value of its products or its marketing messaging not resonating well with the target audience.

Floyd's Card Shop

Floyd's Card Shop also faced a decline with a -30.05% change in sales, amounting to 152.35. With 6 transactions and 585 views, it had a large number of views but struggled to convert them into sales. The average price per item was $25.39, and its conversion rate was 1.77%. This could suggest that it needs to work on improving its product offerings or its marketing approach to better engage its potential customers.

American Deals

American Deals had a stable performance with no growth or decline, with sales of 79.98. With 2 transactions and 53 views, it had a relatively small customer base. The average price per item was $39.99, and its conversion rate was 0.93%. This could imply that it has a consistent but limited market share within the collectible trading cards market on TikTok.

EpicPulls.club

EpicPulls.club also had a stable performance with no growth or decline, with sales of 39.99. With 1 transaction and 29 views, it had a very small customer base. The average price per item was $39.99, and its conversion rate was 0.46%. This indicates that it might be targeting a very specific and niche segment of the collectible trading cards market.

Summary

The collectible trading cards market on TikTok in the U.S. during December was a mixed bag. Some stores thrived with significant growth, while others faced challenges and declines. Key factors influencing market performance include effective marketing on TikTok, the quality and desirability of the card offerings, pricing strategies, and the ability to target and engage the right customer base. For industry practitioners, it is recommended to closely monitor these factors, continuously adapt marketing strategies, and focus on providing high-quality and desirable collectible trading cards to stay competitive in this dynamic market.