Introduction

The data presented here focuses on the collectibles category within the TikTok U.S. market during the month of December. The source of this data is not clearly specified other than it pertains to the relevant TikTok U.S. collectibles market analytics. This chart data is of significant importance as it provides insights into the consumer preferences and market trends within the collectibles sector on TikTok in the U.S., which can be valuable for both consumers looking for popular collectibles and businesses aiming to target this market effectively.

Analysis and Conclusions

Data Overview

The chart data for the collectibles category in December on TikTok U.S. showcases a diverse range of products with varying sales figures, growth trends, and price ranges. We can observe a significant growth in the GMV Gross Merchandise Volume for many of the listed products, with some experiencing extremely high percentage increases quarter-on-quarter qoq. For example, the Pokemon Paldean Fates Booster Pack Scarlet and Violet had a sold count of 532 with a GMV of 1.69万 and a qoq growth rate of 281.44%. On the other hand, products like the Philski 50/50 Fire Factory - 2024 NFL Panini Score-A-Treat Sports Cards Pack had a sold count of 562, a GMV of 1.86万, and a qoq growth rate of 160.74%.

Detailed Analysis

Pokemon-related Collectibles

Several Pokemon collectibles showed remarkable growth. The Pokemon Paldean Fates Booster Pack Scarlet and Violet and the Pokemon Big Boy Packs Live Open Only had significant qoq growth rates of 281.44% and 135.32% respectively. The popularity of Pokemon collectibles could be attributed to the ongoing popularity of the Pokemon franchise, both in terms of the video games and the associated trading card game. Fans are always eager to get their hands on the latest booster packs to complete their collections or to find rare cards. The relatively high GMV figures for these products also suggest that consumers are willing to spend a decent amount on these collectibles.

Book Bundles

The Hear Your Story - Grandmother and Grandfather, I Want to Hear Your Story Bundle - 2 Book Bundle and the Hear Your Story - Mom and Dad I Want to Hear Your Story Special Heirloom Edition Bundle - 2 Book Bundle also had impressive growth. With sold counts of 5216 and 2190 respectively and high GMV figures, these book bundles seem to have struck a chord with consumers. The concept of preserving family stories and memories through these books might be a key factor driving their popularity. Additionally, the holiday season in December could have also contributed to the increased interest in these types of sentimental collectibles.

Sports Cards

Products like the Philski 50/50 Fire Factory - 2024 NFL Panini Score-A-Treat Sports Cards Pack and the 1 panini 2021 donruss pack PICK YOUR TEAM NFL THE REAL AUTOGRAPH MEMROBILIA also had notable growth. The popularity of sports cards has been on the rise in recent years, and the TikTok platform might be providing an additional avenue for collectors to discover and purchase these items. The association with popular sports leagues like the NFL adds to their appeal, and collectors are often looking for unique cards with autographs or special features.

Summary

Overall, the collectibles industry on TikTok U.S. in December was characterized by a vibrant growth of various products. Key factors influencing the market performance included the popularity of established franchises like Pokemon, the appeal of sentimental and family-oriented collectibles such as the book bundles, and the growing trend of sports card collecting. For industry practitioners, it would be advisable to focus on leveraging the popularity of these trends. For example, businesses dealing with Pokemon collectibles could consider offering exclusive deals or early access to new releases to attract more customers. Those dealing with sentimental collectibles could further emphasize the emotional value of their products during marketing campaigns. And for sports card sellers, collaborating with popular sports influencers on TikTok could help increase brand awareness and drive more sales.