Introduction

The data presented here focuses on the fast-growing products in the Womenswear & Underwear category on TikTok U.S. in December. The source of this data is Gloda, which provides valuable insights into the market trends and consumer preferences within this specific segment. Understanding this data is crucial for both consumers looking for trendy items and market players aiming to stay ahead in this competitive arena.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Womenswear & Underwear category that have experienced significant growth in December. The sold count, which indicates the number of units sold, varies across different products. For instance, the Women's Solid Button Front Ribbed Skinny Romper had a sold count of 10,100, while the 4 SHADES Fleece Lined Tights had a sold count of 3,044. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also shows a wide range. The PrettyGarden Women's Fall Reversible Vests had a GMV of $393,500, whereas the 4 SHADES Fleece Lined Tights had a GMV of $33,600. The GMV QoQ Quarter over Quarter growth percentages are quite remarkable for most of the products, indicating a strong upward trend in the market.

Detailed Analysis

Women's Solid Button Front Ribbed Skinny Romper

This romper had a sold count of 10,100 and a GMV of $123,300 with a staggering GMV QoQ growth of 1227.38%. Its popularity could be attributed to its versatility as a casual long sleeve round neck romper suitable for daily wear and all seasons. Consumers might be drawn to its practicality and stylish design, making it a go-to choice for many.

OEAK Women Seamless Bras

With a sold count of 5,757 and a GMV of $94,400 and a GMV QoQ growth of 894.13%, these bras offer seamless comfort without underwire. The scalloped push-up design and full coverage make them an attractive option for everyday wear. The adjustable feature also adds to their appeal, allowing women to customize the fit according to their comfort.

PrettyGarden Women's Fall Reversible Vests

This vest had a sold count of 10,100 and a GMV of $393,500 with a GMV QoQ growth of 609.79%. Its sleeveless fleece design with a zip-up coat style, along with pockets and a hoodie, makes it a perfect winter outerwear option. The reversible feature adds an extra touch of functionality and style, appealing to consumers looking for both warmth and fashion in the colder months.

Women's Colorblock Fuzzy Crew Socks

These socks had a sold count of 8,892 and a GMV of $94,900 with a GMV QoQ growth of 600.46%. Being soft, comfy, and warm mid-calf socks, they are ideal for fall and winter. Their role as stocking gifts and the variety of uses such as for daily wear and as a women's gift set contribute to their popularity, especially during the holiday season.

REORIA Women's Casual Lounge Long Dress

With a sold count of 3,896 and a GMV of $78,900 and a GMV QoQ growth of 508.66%, this dress offers an elegant short sleeve basic crewneck design. Its suitability for fall, winter, and even summer comfort, along with the option to layer with a fabric jacket, makes it a versatile choice for women's fashion. However, its relatively lower sold count compared to some other products might suggest that it caters to a more niche market segment.

FeelinGirl WIRELESS Bra

This wireless bra had a sold count of 8,091 and a GMV of $132,700 with a GMV QoQ growth of 506.18%. Its suitability for up to 44DD sizes, along with being unlined and seamless, makes it a comfortable option for many women. The fact that it is also a sports bra and suitable for live stream activities might have contributed to its growing popularity, as more women are engaging in online fitness and content creation.

Women's Solid Pocket Zip Up Crop Warm Puffer Jacket

With a sold count of 5,979 and a GMV of $125,200 and a GMV QoQ growth of 495.19%, this jacket offers casual waterproof stand collar outerwear for fall and winter daily wear. Its essential puffer coat style, along with the solid pocket and zip-up features, makes it both practical and stylish, appealing to consumers looking for warm and trendy winter clothing.

PrettyGarden Women's 2-Piece Outfits

These lounge sets with a sold count of 3,057 and a GMV of $97,900 and a GMV QoQ growth of 457.99% consist of short sleeve pullover tops and split hem wide leg pants. Their comfort and stylish design make them a popular choice for lounging at home or running errands, catering to the growing trend of comfortable yet fashionable casual wear.

Women's Plain Contrast Lace Bow Decor Cami Nightdress

With a sold count of 5,239 and a GMV of $51,600 and a GMV QoQ growth of 419.53%, this nightdress offers adjustable spaghetti strap, split hem, and backless features. Its soft and comfortable sleepwear design, along with its potential as a Valentine's Day gift, makes it an appealing option for women looking for something special for a romantic occasion or just for a good night's sleep.

4 SHADES Fleece Lined Tights

These tights had a sold count of 3,044 and a GMV of $33,600 with a GMV QoQ growth of 405.57%. The fleece lined feature provides warmth during the winter, while the sheer black and fake translucent look gives them a stylish appearance. They are a great option for women who want to stay warm while still maintaining a fashionable look, especially when wearing skirts or dresses in the colder months.

Summary

The womenswear & underwear market on TikTok U.S. in December shows a vibrant and growing trend. Key factors influencing the market performance include product design, functionality, and suitability for different seasons and occasions. For example, the versatility of rompers and dresses, the comfort of bras and sleepwear, and the warmth and style of winter outerwear and accessories all play a role in attracting consumers. To succeed in this market, industry practitioners should focus on understanding consumer needs and preferences, offering a diverse range of products that combine style and functionality, and leveraging the power of TikTok to showcase their products effectively. This will help them stay ahead in this competitive and fast-growing segment of the fashion industry.