Introduction

The data presented here focuses on the Home Supplies category within the TikTok U.S. market during the month of December. The source of this data is TikTok's analytics system, which provides valuable insights into the performance of different products. Understanding this data is crucial for both consumers, who can discover popular and trending items, and for market players, who can strategize based on the trends and performance of these products.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of home supply products that experienced significant growth in December. The sold count, which indicates the number of units sold, varies widely among the products. For example, the Cash Vault Wooden Savings Box had a sold count of 1.44万 14,400, while the Mini Jesus Figures had a sold count of 3,687. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also shows a broad spectrum. The [Gift For Her] COSTWAY-360° Swivel Lockable Jewelry Armoire had a GMV of 77.78万 777,800, while the 3D Dragon & Egg Design Decoration Set had a GMV of 2.76万 27,600. The GMV QoQ Quarter-on-Quarter growth percentages are also quite remarkable, with many products showing growth rates well above 400%.

Detailed Analysis

Cash Vault Wooden Savings Box

The Cash Vault Wooden Savings Box had a sold count of 14,400 and a GMV of 90,400. Its GMV QoQ growth was an astonishing 980.66%. This significant growth could be attributed to several factors. Firstly, it might be due to its appealing design as a wooden piggy bank with a counting target, making it both functional and decorative. It could be a popular choice for parents looking for a fun and educational way for their kids to save money. Additionally, the holiday season in December might have boosted its sales, as it could be a great gift option for children.

[Gift For Her] COSTWAY-360° Swivel Lockable Jewelry Armoire

The [Gift For Her] COSTWAY-360° Swivel Lockable Jewelry Armoire had a sold count of 4,240 and a GMV of 777,800 with a GMV QoQ growth of 476.58%. Its high GMV could be due to its multiple features such as being a standing jewelry armoire, having a frameless full-length mirror, and 3 storage shelves. It presents itself as a comprehensive and luxurious jewelry storage solution. With the holiday season in December, it likely became a popular gift choice for women, especially considering its functionality and aesthetic appeal.

Disposable Toilet Brush

The Disposable Toilet Brush had a sold count of 6,306 and a GMV of 102,400 with a GMV QoQ growth of 445.28%. Its growth can be attributed to its convenience as a toilet bowl cleaning system that comes with 24 wand refills, a storage caddy, and a fragrant tablet. In December, with more guests potentially visiting homes during the holidays, maintaining a clean toilet could be a priority for many households, thus driving the demand for such an efficient cleaning product.

Summary

Overall, the home supplies industry on TikTok U.S. in December witnessed a vibrant scene with several products experiencing rapid growth. Key factors influencing the market performance include product design, functionality, and the holiday season. Products that were both decorative and useful, like the savings box and jewelry armoire, fared well. Additionally, practical items such as the disposable toilet brush also saw significant growth due to the specific needs during the holiday period. For industry practitioners, it would be advisable to focus on creating products that combine functionality and aesthetics, and to time product launches and marketing campaigns to coincide with peak shopping seasons like the holidays.