Introduction

The data presented here is sourced from TikTok's analytics for the US market in December. This chart data regarding pet supplies is of great significance as it offers insights into what products are gaining popularity among consumers in the pet supplies category. It helps both consumers to make informed choices and industry practitioners to understand the market dynamics better.

Analysis and Conclusions

Data Overview

The chart showcases a diverse range of pet supplies with varying sales figures, growth trends, and price ranges. From grooming tools to toys and furniture, the pet supplies market on TikTok US in December witnessed significant activity.

Detailed Analysis

Pet Spray Hair Removal Comb

The Pet Spray Hair Removal Comb had a sold count of 9071 with a GMV Gross Merchandise Volume of 11.34万 and a remarkable GMV QoQ Quarter-on-Quarter growth of 1117.02%. This growth could be attributed to its multi-purpose functionality as a pet hair brush, cleaner, and massage comb, appealing to a wide range of pet owners looking for an all-in-one solution for pet hair management.

Automatic Rolling Ball Toy

The Automatic Rolling Ball Toy sold 7218 units with a GMV of 4.01万 and a GMV QoQ growth of 583.82%. Its USB rechargeable and intelligent interactive features make it an attractive option for indoor and outdoor play for both dogs and cats, especially during the holiday season like Valentine's Day as it was also marketed as a gift option.

Interactive Dog Toys Dog Ball

There were two variants of the Interactive Dog Toys Dog Ball in the data. The first one had a sold count of 5036 with a GMV of 10.21万 and a GMV QoQ growth of 410.89%. The second, upgraded version, sold 1.32万 units with a GMV of 27.58万 and a GMV QoQ growth of 238.56%. The durability and motion-activated features of these balls make them popular among dog owners, providing entertainment and exercise for their pets.

【New Year Deals】55" Cat Tree / Tower

The 【New Year Deals】55" Cat Tree / Tower had an impressive sold count of 5927 with a GMV of 28.44万 and a GMV QoQ growth of 380.07%. The cat tree's features like the cozy plush house, hanging ball, and scratching posts make it a desirable addition to any indoor cat's environment, especially during the New Year when pet owners might be looking to upgrade their pet's living space.

NPS 2024 Release Dog Bark Deterrent Device

The NPS 2024 Release Dog Bark Deterrent Device sold 4650 units with a GMV of 14.29万 and a GMV QoQ growth of 238.01%. With its long-range ultrasonic feature that helps stop bad behavior without the need for yelling or swatting, it appeals to dog owners dealing with excessive barking issues.

Larleaf Paw Print Kit

The Larleaf Paw Print Kit sold 7694 units with a GMV of 10.12万 and a GMV QoQ growth of 221.38%. Its mess-free ink pad and the option to create keepsake prints of dog and cat paws and noses make it a popular memorial and gift item for pet owners.

Petterm Stainless Steel Cat Litter Box

The Petterm Stainless Steel Cat Litter Box sold 3182 units with a GMV of 18.13万 and a GMV QoQ growth of 196.59%. Its large semi or fully enclosed design, along with features like non-sticky, anti-leak, and high-walled construction, make it a practical choice for cat owners.

Geoorood Professional Pet Grooming Vacuum Kit

The Geoorood Professional Pet Grooming Vacuum Kit sold 2348 units with a GMV of 11.75万 and a GMV QoQ growth of 150.96%. Its 10kPa suction power, 2.2L dust collection, and multiple tool options make it a useful grooming tool for pet owners who prefer to groom their pets at home.

Summary

The pet supplies industry on TikTok US in December showed a vibrant picture with various products experiencing significant growth. Key factors influencing the market performance include product functionality, holiday marketing like Valentine's Day and New Year, and addressing specific pet owner needs such as hair management, pet behavior control, and creating memories. For industry practitioners, it would be advisable to focus on product innovation, targeted marketing during holidays, and highlighting the unique features of their products to attract more customers.