Introduction

The data presented here focuses on the Home Decor category on TikTok US during the month of December. The source of this data provides valuable insights into the performance of various home decor products, which is of great significance to both consumers looking for trendy home decor items and the market players aiming to understand the latest trends and consumer preferences.

Analysis and Conclusions

Data Overview

The chart data for the Home Decor category in December on TikTok US reveals a diverse range of products with varying sales figures, growth trends, and price ranges. Some products have experienced remarkable growth in terms of sold count and GMV Gross Merchandise Volume, while others have shown steady but significant progress as well.

Detailed Analysis

Cash Vault Wooden Savings Box

The Cash Vault Wooden Savings Box, also known as a Wooden Cash Saver Money Box or Wooden Piggy Bank Coin Bank with Counting Target, had a sold count of 14,400 and a GMV of $90,400 in December. It witnessed an astonishing growth rate of 980.66% in GMV quarter-on-quarter. This could potentially be due to its appealing design for both boys and girls, making it a popular choice as a gift or a personal savings tool during the holiday season.

Valentine's Day Room Decor Heart Shaped Letter Pattern Acrylic Plaque

The Heart Shaped Decorative Plaque, designed for various rooms like the living room, bedroom, and office, and also suitable as a gift for Dad, had a sold count of 11,000 and a GMV of $52,200. With a growth rate of 959.78% in GMV quarter-on-quarter, its popularity might be attributed to the anticipation of Valentine's Day, even in December, as people start planning ahead for such occasions and look for decorative items to set the mood.

3D Dragon & Egg Design Decoration Set

The 3D Dragon & Egg Design Decoration Set, which is a DIY Laser Engraving Dragon Design Toy and can be used for holiday parties or as general home decoration, had a sold count of 3,693 and a GMV of $27,600. It showed a growth rate of 492.78% in GMV quarter-on-quarter. The unique design and the DIY aspect could be attracting customers who are looking for something different and engaging for their home decor.

Mom's Last Nerve Candle

The Mom's Last Nerve Candle, a popular gift option for moms on occasions like Mother's Day, Christmas, and birthdays, had a sold count of 3,003 and a GMV of $57,200. With a growth rate of 476.25% in GMV quarter-on-quarter, its success might be due to its humorous and relatable concept, making it a great choice for daughters and sons to show their love and appreciation to their moms in a fun way.

Moon Design Hanging Decor

The Moon Design Hanging Decor, which is used for home living room, courtyard, or room window decoration and can also be a holiday gift for friends, had a sold count of 3,976 and a GMV of $90,800. It had a growth rate of 459.04% in GMV quarter-on-quarter. The elegant design of the moon might be appealing to those who want to add a touch of celestial charm to their living spaces.

Mini Jesus Figures

The Mini Jesus Figures, which are original design little Jesus Figures with the slogan "Jesus Love You" and are suitable as Christian Baptism Gifts for Christmas and Easter, had a sold count of 3,687 and a GMV of $52,300. With a growth rate of 421.64% in GMV quarter-on-quarter, their popularity could be due to the religious significance and the festive season, as people look for meaningful gifts during these times.

Frameo 10.1 Inch WiFi Digital Picture Frame

The Frameo 10.1 Inch WiFi Digital Picture Frame, with features like a 1280x800 HD IPS Touch Screen, 32GB Memory, Auto-Rotate, and Wall Mountable Decor, and being a great Christmas gift idea for Mom, Wife, Grandmother, etc., had a sold count of 2,768 and a GMV of $112,300. It had a growth rate of 410.15% in GMV quarter-on-quarter. The convenience of sharing photos and videos instantly via the Frameo App and its high-tech features could be the reasons for its growing popularity.

Flower & Letter Pattern Acrylic Plaque

The Flower & Letter Pattern Acrylic Plaque, which is a creative mom/family themed desktop decorative and a birthday gift for Mom, had a sold count of 2,561 and a GMV of $12,700. It had a growth rate of 323.1% in GMV quarter-on-quarter. The creative design and its suitability as a gift for Mom could be driving its sales.

Acrylic Puzzle Grandma Statue

The Acrylic Puzzle Grandma Statue, which is a transparent home decoration and a creative gift for family, had a sold count of 7,305 and a GMV of $45,200. It had a growth rate of 301.89% in GMV quarter-on-quarter. The unique and transparent design along with its family-themed nature could be making it a popular choice among customers.

Picture Frame

The Picture Frame, which is a flip top photo frame with a replaceable front opening frame and suitable for living room, bedroom, and study room decoration without pictures, had a sold count of 2,678 and a GMV of $39,000. It had a growth rate of 301.51% in GMV quarter-on-quarter. The versatility of the frame and its simple yet elegant design could be attracting customers who want to display their own photos in a stylish way.

Summary

Overall, the Home Decor industry on TikTok US in December showed a vibrant picture with various products experiencing significant growth. Key factors influencing the market performance include appealing designs, suitability for gifting on various occasions, and unique features such as DIY aspects or high-tech functionality. For industry practitioners, it would be advisable to focus on creating products with these characteristics, understanding the importance of different occasions and consumer preferences, and leveraging the power of TikTok as a marketing channel to reach a wider audience.