Introduction

The data presented here regarding the Trading Cards & Accessories category on TikTok U.S. is sourced from Gloda. This data for the month of December holds significant importance for both consumers and the market. It provides insights into the popularity and performance of various trading card products, helping consumers make informed decisions and enabling market players to understand the trends and adjust their strategies accordingly.

Analysis and Conclusions

Data Overview

The chart data for December in the Trading Cards & Accessories category on TikTok U.S. showcases a diverse range of products with varying sales figures, growth trends, and price ranges. From the data, we can see that different products have experienced significant growth in terms of sold count and GMV Gross Merchandise Volume. For example, the GMV of some products has increased by over 100% compared to the previous period, indicating a strong upward trend in this market segment.

Detailed Analysis

Let's take a closer look at some of the specific products. The "Pokemon Paldean Fates Booster Pack Scarlet and Violet" had a sold count of 532 and a GMV of 1.69万 converted to approximately $16,900. It experienced a remarkable growth rate of 281.44% in GMV quarter-on-quarter. The popularity of Pokemon products is likely due to the huge fan base of the franchise, both among collectors and casual fans. The unique features and characters introduced in the Scarlet and Violet series might have further boosted the demand for these booster packs.

Another product, "POKEMON SCARLET & VIOLET 151 BOOSTER PACK", had a sold count of 1971 and a GMV of 2.11万 around $21,100 with a growth rate of 228.82% in GMV qoq. The consistent growth of Pokemon-related booster packs suggests that the brand has a strong hold on the trading card market, continuously attracting new customers and retaining existing ones.

The "Philski 50/50 Fire Factory - 2024 NFL Panini Score-A-Treat Sports Cards Pack" also showed good performance with a sold count of 562 and a GMV of 1.86万 about $18,600 and a growth rate of 160.74% in GMV qoq. The combination of sports and trading cards seems to be a winning formula, appealing to sports fans who also enjoy collecting cards.

Looking at the "1 panini 2021 donruss pack PICK YOUR TEAM NFL THE REAL AUTOGRAPH MEMROBILIA", it had a sold count of 2301 and a GMV of 4.89万 nearly $48,900 with a growth rate of 146.93% in GMV qoq. The inclusion of real autographs in the pack likely adds significant value for collectors, driving up the sales and GMV.

Summary

Overall, the Trading Cards & Accessories industry on TikTok U.S. in December exhibited a vibrant and growing market. Key factors influencing the market performance include the popularity of established franchises like Pokemon and the appeal of sports-related cards. The inclusion of unique features such as autographs and the release of new series also contribute to the growth. For industry practitioners, it would be advisable to focus on leveraging the popularity of well-known brands, continuously innovating with new product features, and closely monitoring the market trends to stay ahead of the competition.