Introduction

The data presented here is sourced from TikTok U.S. for the month of December. This data on the Fabrics & Sewing Supplies category holds significant importance for both consumers and the market. It provides a clear picture of the products that are gaining popularity, which can help consumers make informed purchasing decisions. For the market, it showcases trends and growth areas that can guide businesses in their strategies.

Analysis and Conclusions

Data Overview

The chart data for the Fabrics & Sewing Supplies category in December on TikTok U.S. reveals a diverse range of products with varying sales figures, growth trends, and price ranges. Some products have shown remarkable growth, while others have maintained a steady performance.

Detailed Analysis

Self-threading Needle Set, 30pcs/set

This product had a sold count of 2587 and a GMV Gross Merchandise Volume of $5414.76, with a significant GMV qoq Quarter-on-Quarter growth rate of 74.91%. The high growth could be attributed to its multi-purpose nature and the convenience of the self-threading feature, making it a popular choice among sewing enthusiasts.

Pant Waist Tightener, 1 Count

With 884 units sold and a GMV of $1668.77, and a GMV qoq growth rate of 56.26%, this product's flower design and the ability to tighten jeans without sewing likely appealed to many women looking for an easy solution to adjust their waistbands.

Zipper Slider for Summer Clothes, 4 Counts

Having a sold count of 2154 and a GMV of $4834.17 with a 50.45% GMV qoq growth rate, the zipper slider's use as an instant repair kit for travel bags and summer clothes made it a sought-after sewing accessory.

Crochet Ring for Finger Yarn Guide, 1 Count

This knitting accessory had 749 units sold, a GMV of $702.8, and a 37.1% GMV qoq growth rate. Its peacock design might have caught the eye of knitters, adding a touch of style to their work.

Button Pins for Loose Jeans, 6/12pcs

With 747 units sold and a GMV of $2009.62, and a 30.88% GMV qoq growth rate, the no-sew and reusable nature of these button pins provided a convenient alternative for tightening loose jeans.

Stitchy 2.0 - Alter Your Clothing Instantly

Despite having a relatively low GMV of $26.11 it seems there might be a unit issue here as the value seems low compared to others, perhaps it's in thousands or something similar, with 9730 units sold and a 30.65% GMV qoq growth rate, this product's ability to offer at-home alterations quickly might have been the driving factor behind its popularity.

Elastic Jeans Waist Extension Buckle, 1 Count

Having 4633 units sold and a GMV of $2651.84 with a 25.69% GMV qoq growth rate, the simplicity and practicality of this waistband extender for home use and as a dorm essential made it a popular choice.

5pcs Drawstring Threader, Hoodie String Replacement Tool

With 1441 units sold and a GMV of $1781.28, and a 24.56% GMV qoq growth rate, this tool's use as a replacement for hoodie strings and its stainless steel construction likely contributed to its growth.

Random Color Needle Threader, 5pcs

Having 708 units sold and a GMV of $980.78, and a 23.15% GMV qoq growth rate, its portability and use for various needle work made it a popular choice, especially as a fall or Christmas gift option.

Portable Multifunctional Sewing Kit with Storage Bag, 1 Set

With 640 units sold and a GMV of $4941.39, and a relatively low 2.44% GMV qoq growth rate, the convenience of having a complete sewing kit in one set with a storage bag might have been appealing to some, though the growth rate indicates it might face some competition.

Summary

The Fabrics & Sewing Supplies industry on TikTok U.S. in December showed a vibrant picture. Key factors influencing market performance include product functionality, convenience, and design. For example, products that offered easy solutions to common sewing problems like tightening waistbands or replacing zippers grew well. To industry practitioners, it is recommended to focus on these aspects. Continuing to innovate and offer products that meet the specific needs of consumers, such as providing convenient and stylish sewing accessories, will likely lead to continued success in this growing market.