Introduction

The data presented here focuses on the Dog & Cat Furniture category within the TikTok U.S. market for the month of December. The source of this data provides valuable insights into the performance of various products in this niche, which is of great significance to both consumers looking for quality pet furniture and the market players aiming to understand the trends and demands better.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Dog & Cat Furniture category. We can observe significant differences in the sold count, GMV Gross Merchandise Volume, and GMV QoQ Quarter-on-Quarter growth rate of GMV figures. For instance, the sold count varies from as low as 657 for the Clawsable Indestructible Heated Cat House for Outdoor Winter to as high as 7967 for the 【Jumpstart】LESURE Donut Dog Bed. The GMV also shows a wide spread, with values ranging from 1.46万 for the Cat Scratch Furniture Protector - 12 Pack Single Side Couch Protector for Cats to 42.88万 for the 【Jumpstart】LESURE Donut Dog Bed. The GMV QoQ percentages range from a high of 380.07% for the 【New Year Deals】55" Cat Tree / Tower for Indoor with Green Leaves to a relatively lower 4.44% for the 【Jumpstart】Lesure Cat Tunnel Bed for Indoor Cats.

Detailed Analysis

【Jumpstart】LESURE Donut Dog Bed

This product stands out with a sold count of 7967 and a GMV of 42.88万, along with a GMV QoQ growth rate of 48.05%. Its popularity could be attributed to several factors. Firstly, its cute and calming design makes it an attractive option for pet owners. The availability in different sizes Small/Medium/Large caters to a wide range of dogs and cats. Additionally, the washable Camas para Perros with Jacquard Shaggy Plush & Anti Slip Bottom offers both comfort and practicality, making it a desirable choice for indoor use. It also being marketed as a Christmas Valentine Gift might have boosted its sales during the December period.

【New Year Deals】55" Cat Tree / Tower for Indoor with Green Leaves

The 【New Year Deals】55" Cat Tree / Tower for Indoor with Green Leaves has shown an astonishing GMV QoQ growth rate of 380.07%. With a sold count of 5927 and a GMV of 28.44万, it has clearly caught the attention of cat owners. The presence of features like the cat condo, cozy plush house, and hanging ball, along with the scratching posts, provides a comprehensive and engaging play and rest area for cats. The New Year Deals promotion might have been a significant factor in driving its high growth rate during December.

Clawsable Indestructible Heated Cat House for Outdoor Winter

The Clawsable Indestructible Heated Cat House for Outdoor Winter had a sold count of 657 and a GMV of 6.54万 with a GMV QoQ growth rate of 28.14%. Its 100% waterproof, safe escape door, and fully insulated design with a heater make it an ideal choice for outdoor feral barn cats and kittens during the cold winter months. However, its relatively lower sold count compared to some other products could be due to its specific target audience of outdoor cats rather than the more common indoor pets.

Summary

Overall, the Dog & Cat Furniture industry on TikTok U.S. in December shows a vibrant and diverse market. Key factors influencing the market performance include product features such as comfort, practicality, and design, as well as promotional offers like New Year Deals and its suitability for different pet sizes and usage scenarios indoor or outdoor. For industry practitioners, it would be advisable to focus on enhancing product features that appeal to pet owners, offering attractive promotions, and targeting specific niches within the dog and cat furniture market based on the needs of different types of pets and their living environments.