Introduction

The data presented here is sourced from TikTok's analytics for the U.S. market in December. This chart data holds significant importance as it provides a clear snapshot of the computer accessories market's performance on the TikTok platform. It helps consumers stay informed about the trending products and enables market players to understand the dynamics and make informed decisions.

Analysis and Conclusions

Data Overview

The chart data for computer accessories in December on TikTok U.S. showcases a diverse range of products with varying sales figures, growth trends, and price ranges. The GMV Gross Merchandise Volume figures indicate the financial performance of each product, while the QoQ Quarter over Quarter growth percentages show the rate of change in sales compared to the previous period.

Detailed Analysis

2 In 1 SD Card & TF Card Reader

The 2 In 1 SD Card & TF Card Reader had a sold count of 1762 in December. Its GMV reached 1.48万, with an impressive QoQ growth of 141.56%. This growth could be attributed to its multifunctional nature, making it suitable for various devices like digital cameras and for home office use. It also being marketed as a Mother's Day and Fun Summer Gift might have increased its appeal during the holiday season.

MageGee SKY81 75% Mechanical Gaming Keyboard

The MageGee SKY81 keyboard had 1293 units sold. With a GMV of 4.13万 and a QoQ growth of 109.91%, its success might be due to its advanced features such as the gasket hot swappable design, 5-layer sound dampening, and knob control. The RGB backlit feature also adds to its attractiveness for gamers and those who use it for both Win/Mac systems.

ATTACK SHARK X11 Wireless Gaming Computer Mouse

This wireless gaming mouse had a sold count of 2459 in December. Its GMV was 4.94万, with a QoQ growth of 108.67%. The rechargeable feature along with the RGB lighting and its suitability for both gaming and office use likely contributed to its high sales. Being marketed as a gift for boyfriends and as a gaming room supply also boosted its popularity.

MOFii Silent USB Keyboard Wireless & Mouse Combo

The MOFii combo had 672 units sold, with a GMV of 1.44万 and a QoQ growth of 82.92%. Its quiet design is a major selling point, especially for those who need a distraction-free typing experience. The effortless plug & play feature also makes it convenient for PC users, and its marketing as a gift for boyfriends added to its appeal.

MageGee Portable 60% Mechanical Gaming Keyboard

This keyboard had 738 units sold and a GMV of 1.59万, with a QoQ growth of 76.54%. Its compact design with 68 keys and the LED backlit feature, along with being suitable for various operating systems like Windows, Laptop PC, and Mac, made it popular. Being marketed as a fall gift also likely contributed to its sales.

OFFICIAL AULA F75 Pro Wireless Mechanical Gaming Keyboard

The AULA F75 Pro keyboard had 1424 units sold, with a GMV of 9.37万 and a QoQ growth of 75.26%. Its 75 percent hot-swappable custom feature, USB charging, RGB backlight, and PBT side-printed keycaps are all attractive features for gamers. The creamy keyboards and office computer accessory aspects also make it versatile for different usage scenarios.

Abstract Geometric Pattern Mouse Pad

The mouse pad had 1771 units sold and a GMV of 1.82万, with a QoQ growth of 60.63%. Its large size, stitched edges, and non-slip rubber base make it a practical and attractive accessory. Being marketed as a fall gift and as a chill room accessory likely increased its visibility and sales.

Sweet Furniture Adjustable Gas Spring Monitor Arm Stand

This monitor arm stand had 2581 units sold, with a GMV of 6.58万 and a QoQ growth of 59.46%. Its height adjustment, clamp/grommet base, and freely adjustable design are useful features for those looking to optimize their workspace setup, which likely contributed to its high sales.

Summer 2 In 1 SD Card Reader

The Summer 2 In 1 SD Card Reader had 1614 units sold and a GMV of 1.07万, with a QoQ growth of 52.73%. Its portable type-C design and dual slots for memory cards make it a convenient accessory for games and office supplies, which might have led to its sales growth.

AULA F75 Wireless Mechanical Keyboard

The AULA F75 Wireless Mechanical Keyboard had 1784 units sold, with a GMV of 10.47万 and a QoQ growth of 42.64%. Its USB charging, RGB backlight, and suitability for gaming, office, and multimedia use, along with being a gift option, contributed to its popularity and sales performance.

Summary

The computer accessories industry on TikTok U.S. in December showed a vibrant picture with various products experiencing significant growth. Key factors influencing market performance include product features such as multifunctionality, advanced gaming features, quiet design, and adjustable workspace accessories. Marketing strategies like positioning as gifts for different occasions also played a crucial role. For industry practitioners, it is recommended to focus on enhancing product features, leveraging the holiday and gift-giving seasons for marketing, and understanding the specific needs of different user segments to further boost sales and market share.