Introduction

The data presented here focuses on the Office Stationery & Supplies category on TikTok US for the month of December. The source of this data is Gloda, which provides valuable insights into the market trends and performance of various products within this category. Understanding this data is crucial for both consumers, who can discover popular and trending items, and for market players, who can strategize based on the trends and performance metrics.

Analysis and Conclusions

Data Overview

In December, the Office Stationery & Supplies category on TikTok US witnessed a diverse range of sales and growth trends. The products varied significantly in terms of price ranges as well. Some products had relatively lower prices while others were priced higher, yet all managed to show interesting growth patterns.

Detailed Analysis

The Big A## Calendar 2025 | Dry Erase

This product had a sold count of 4036 in December. Its GMV reached 19.95万, with a remarkable GMV QoQ growth of 565.19%. The high growth could potentially be attributed to its unique dry erase feature, making it not just a calendar but also a useful tool for jotting down quick notes or reminders. It might have caught the attention of consumers looking for a functional and interactive calendar for the year 2025.

2025 Bucket List Calendar, 1/9 Counts Embrace Each Season Wall Calendar

With a sold count of 6461 and a GMV of 4.7万, this wall calendar showed a GMV QoQ growth of 397.85%. The concept of a bucket list calendar, where each month is designed to be meaningful and memorable, could have appealed to consumers who are eager to plan and make the most of each month in 2025. Its decorative aspect also makes it a great addition to home decor.

A4 Notebooks College Ruled

Sold 2564 units in December, with a GMV of 3.78万 and a GMV QoQ growth of 397.43%. The large size A4, 100GSM lined paper, and hardcover leather design make it an attractive option for both men and women, especially for school work or journaling. The quality and functionality of the notebook likely contributed to its growth in sales.

Parent-child Story Notebook

Having a sold count of 3231 and a GMV of 6.2万, with a GMV QoQ growth of 345.65%. The idea of sharing love and life stories between parents and children through this notebook is a heartwarming concept. It could have been a popular gift choice, driving its sales growth during the holiday season in December.

Acrylic Brush Marker Pen

This pen had a sold count of 7325 and a GMV of 21.81万, with a GMV QoQ growth of 338.75%. The soft brush nib and its waterproof feature make it suitable for various surfaces like glass, stone, wood, plastic, and paper. Artists and DIY enthusiasts might have been drawn to this versatile pen, leading to its high sales.

Better Every Day Journal

With 8691 units sold and a GMV of 29.5万, showing a GMV QoQ growth of 293.57%. The journal's name itself implies a positive and motivational aspect. People looking to document their daily progress or thoughts might have opted for this journal, contributing to its significant sales.

Bible Study Supplies Journaling Kit

Sold 7436 units, with a GMV of 17.57万 and a GMV QoQ growth of 271.09%. For those engaged in bible study, this kit which includes a notebook, pen case, and stationery with tabs and highlighter, provides a convenient and comprehensive set for annotation and journaling.

Stainless Steel Bookmark

Having a sold count of 7524 and a GMV of 1.43万, with a GMV QoQ growth of 240.91%. The creative design with letter and Jesus pattern along with the tassel makes it an eye-catching bookmark. It could be a popular choice for those who want to add a touch of style to their reading materials, whether at home, school, office, or dormitory.

[Dr.Love][Upgraded version] 100 Envelope Saving Challenge Binder

It had a sold count of 2121 and a GMV of 3982.59, with a GMV QoQ growth of 239.17%. The concept of a money-saving challenge book and budget planner is quite appealing, especially during the end-of-year period when people might be more conscious about their finances and looking for ways to organize and save money.

Dog Pooping in Beautiful Places Wall Calendar

With a sold count of 3733 and a GMV of 2.55万, showing a GMV QoQ growth of 220.54%. The humorous and unique theme of this wall calendar could have caught the attention of many, making it a fun addition to home or office decor.

Summary

The Office Stationery & Supplies market on TikTok US in December was vibrant and full of growth opportunities. Key factors influencing the market performance included unique product features, appealing designs, and the ability to tap into specific consumer needs such as planning, creativity, gifting, and financial organization. For industry practitioners, it would be advisable to focus on product innovation, understanding consumer preferences, and leveraging the power of social media platforms like TikTok to promote their products. By continuously adapting to the changing market trends and consumer demands, they can hope to achieve similar growth and success in the future.