Introduction

The data presented here focuses on the women's underwear category within the TikTok U.S. market for the month of December. The source of this data is not clearly specified other than being related to the TikTok U.S. market analytics. Understanding this chart data is crucial as it provides valuable insights into consumer preferences and market trends, which can be beneficial for both consumers looking for popular products and industry players aiming to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart showcases a diverse range of women's underwear products with varying sales figures, growth trends, and price ranges. The sold count and GMV Gross Merchandise Volume figures vary significantly among the different products. For instance, the FeelinGirl WIRELESS Bra had a sold count of 8091 with a GMV of 13.27万, while the Women's Plain Invisible Socks had a sold count of 3040 and a GMV of 2万. The growth rates also differ widely, with some products like the OEAK Women Seamless Bras showing an astonishing GMV qoq Quarter over Quarter growth rate of GMV of 894.13%, while others like the Women's Underwire Back To School Push Up Bra had a GMV qoq of 246.14%.

Detailed Analysis

OEAK Women Seamless Bras

This product had a sold count of 5757 and a GMV of 9.44万 with an extremely high GMV qoq of 894.13%. The seamless and wireless design, along with the push-up feature, might be the key attractions for consumers. It offers comfort and a flattering look, which could be driving its high growth rate. The lack of underwire and the scalloped design might also contribute to its popularity as it provides a more natural and comfortable fit compared to traditional bras.

FeelinGirl WIRELESS Bra

With a sold count of 8091 and a GMV of 13.27万 and a GMV qoq of 506.18%, this wireless bra suitable for up to 44DD sizes seems to be in high demand. Its suitability for a wide range of sizes, along with being unlined and seamless, makes it a comfortable option for many women. The fact that it can be used as a sports bra and is also suitable for daily wear might be increasing its appeal, leading to its significant sales and growth.

Women's Sexy Solid Contrast Lace Zipper Shapewear Bodysuit

This shapewear bodysuit had a sold count of 6304 and a GMV of 9.94万 with a GMV qoq of 307.03%. The adjustable hook & eye closure and tummy control features are likely the main draws. It offers a way for women to enhance their body shape while still being comfortable enough for daily wear. The lace and zipper details also add a touch of style, making it a popular choice among those looking for both functionality and aesthetics in their shapewear.

Summary

The women's underwear industry on TikTok U.S. in December shows a vibrant market with various products experiencing significant growth. Key factors influencing market performance include product features such as comfort, adjustability, and style. For example, wireless and seamless designs are popular for bras, while tummy control and stylish details are sought after in shapewear. Pricing also plays a role, although specific price points are not clearly indicated in the data. Industry practitioners should focus on these key factors when developing and marketing their products. They could consider highlighting the unique features of their products in their TikTok marketing campaigns to attract more consumers and drive further growth.