Introduction

The data presented here focuses on the Festive & Party Supplies category on TikTok U.S. during the month of December. The source of this data provides valuable insights into the performance of various products within this category, which is of great significance to both consumers looking for trendy party and festive items and the market players aiming to understand the latest trends and consumer preferences.

Analysis and Conclusions

Data Overview

The chart data for December's Festive & Party Supplies on TikTok U.S. showcases a diverse range of products with varying sales figures, growth trends, and price ranges. The sold count and GMV Gross Merchandise Volume figures vary significantly among the different products, indicating a wide spectrum of consumer interest and purchasing power within this category.

Detailed Analysis

1. Seven Dragon Ball Crystal Ball Animation cosplay Decorative Supplies: This product had a sold count of 2682 and a GMV of $53,500 with a remarkable GMV qoq Quarter on Quarter growth rate of 380.03%. Its popularity could be attributed to the ongoing trend of anime and cosplay, which has a significant following on TikTok. Fans of the Dragon Ball series are likely to be attracted to such decorative items for their parties or personal collections.

2. Festival Special Gift –A Gag Gifts, Jar of Fucks with Tree-Made Wooden "Fuck" Pieces: With 1995 units sold and a GMV of $10,600 and a 235.16% GMV qoq growth, this unique and humorous gift item seems to have caught the attention of consumers. The novelty factor and its suitability as a gift for various occasions like Valentine's Day might have contributed to its success.

3. Mayicivo Valentine's Day Gifts Birthday Gifts for Women Self Care Gifts: Selling 2453 units and achieving a GMV of $113,000 with a 173.93% GMV qoq growth, this product's success can be linked to the demand for self-care and thoughtful gift items, especially for women. The inclusion of a flannel blanket and a variety of relaxation-themed items in the care package makes it an appealing choice for gifting on occasions like Valentine's Day, birthdays, etc.

4. Spider Horror Prank Box: Having sold 1455 units and a GMV of $30,000 with a 94.11% GMV qoq growth, this prank box is a popular choice, especially during festive seasons like Halloween, Christmas, and Thanksgiving. The element of surprise and the unique prank ideas associated with it attract consumers looking to add some fun and excitement to their celebrations.

Summary

Overall, the Festive & Party Supplies industry on TikTok U.S. in December exhibited a vibrant and growing market. Key factors influencing the market performance include the popularity of trending themes like anime and cosplay, the demand for unique and humorous gift items, and the need for self-care and thoughtful gifts. For industry practitioners, it would be advisable to keep a close eye on these trends and continue to innovate and offer products that align with the current consumer preferences. This could involve creating more products related to popular culture references, developing unique and personalized gift options, and focusing on the quality and presentation of self-care gift packages.