Introduction

The data presented here is sourced from TikTok U.S. for the month of December. This data on Bathroom Supplies provides valuable insights into the market trends, consumer preferences, and the performance of various products within this category. It is of great significance as it helps both consumers to stay updated on popular items and industry practitioners to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data for Bathroom Supplies in December showcases a diverse range of products with varying sales figures, growth trends, and price ranges. Some products have experienced remarkable growth, while others have shown steady but significant progress.

Detailed Analysis

Disposable Toilet Brush and Related Cleaning Kit

The Disposable Toilet Brush, Toilet Bowl Cleaner Brush Starter Kit, etc. had a sold count of 6306 with a GMV of 10.24万 converted to appropriate currency unit for better understanding. It witnessed an astonishing GMV qoq growth of 445.28%. This could be attributed to its convenience as a disposable and comprehensive cleaning solution for the toilet bowl, meeting the consumer demand for easy and efficient bathroom cleaning products.

Micro Ingredients Pure Magnesium Bath Flakes

The Micro Ingredients Pure Magnesium Bath Flakes had a sold count of 4080 and a GMV of 5.89万. With a GMV qoq growth of 349.63%, its popularity might be due to the increasing consumer interest in body care products that offer relaxation and potential health benefits during bath time.

Wall Mounted Toothbrush Sterilizer

The Wall Mounted Toothbrush Sterilizer, which also serves as a Valentine's Day Gift option, had a sold count of 2431 and a GMV of 4.72万. Its GMV qoq growth of 330.98% could be because of the growing awareness of oral hygiene and the added appeal of a personalized and useful gift item.

Satin Lined Luxury Shower Cap

The Satin Lined Luxury Shower Cap had a sold count of 7193 and a GMV of 11.08万. With a GMV qoq growth of 311.04%, its luxurious feel and practicality for protecting hair during showers might be the driving factors behind its success.

New Heating Pad for Back Fatigue Relief

The New Heating Pad for Back Fatigue Relief, which is also suitable as a Christmas or birthday gift, had a sold count of 2710 and a GMV of 11.26万. Its GMV qoq growth of 253.2% could be due to the need for comfort and pain relief, especially during the colder months, making it a popular choice among consumers.

TEHANLD Portable Sauna Box

The TEHANLD Portable Sauna Box had a sold count of 1293 and a GMV of 15.14万. With a GMV qoq growth of 178.62%, its appeal might lie in the ability to enjoy a sauna experience at home, offering relaxation and potential health benefits.

Nano Clear Double-sided Adhesive Tape

The Nano Clear Double-sided Adhesive Tape had a sold count of 1309 and a GMV of 4312.06. Its GMV qoq growth of 121.87% shows that it has found a niche in the market as a useful home gadget for various hanging and mounting purposes.

Silicone Bath Brush Set

The Silicone Bath Brush Set had a sold count of 5558 and a GMV of 9.35万. With a GMV qoq growth of 100.97%, its portability and skin-friendly nature make it a popular bathing accessory for home, bathroom, hotel, salon, or travel use.

Solid Color Long Sleeve Hooded Bathrobe

The Solid Color Long Sleeve Hooded Bathrobe had a sold count of 1072 and a GMV of 2.3万. Its GMV qoq growth of 93.92% could be attributed to its comfort and versatility as a wearable bath towel, also making it a suitable gift option.

Face Washing Wristbands

The Face Washing Wristbands had a sold count of 1097 and a GMV of 1241.29. With a GMV qoq growth of 85.1%, they serve as a useful bathroom accessory, especially popular during fall and as a gift option during holidays like Halloween and Christmas.

Summary

The Bathroom Supplies category on TikTok U.S. in December exhibited a vibrant market with several fast-growing products. Key factors influencing the market performance include convenience, health and relaxation benefits, gift appeal, and practicality. Industry practitioners should focus on these aspects when developing and marketing their products. For example, highlighting the convenience of disposable cleaning products, the relaxation benefits of bath flakes or sauna boxes, and the gift potential of various items can attract more consumers and drive further growth in this category.