Introduction

The data presented here focuses on the Cutlery & Tableware category on TikTok U.S. in the month of December. The source of this data is Gloda, which provides valuable insights into the market trends and performance of various products within this category. Understanding this data is crucial for both consumers who are looking for the latest and most popular tableware items, as well as for market players aiming to capitalize on the emerging trends.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Cutlery & Tableware category that have experienced significant growth in December. The sold count, which indicates the number of units sold, varies widely among the products. For instance, the Wooden Bread Slicer had a sold count of 2062, while the Black Friday Deals Electric Lunch Box had a much higher sold count of 8378. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also shows interesting trends. The GMV of the Wooden Bread Slicer was 2.65万, and it had an impressive GMV qoq Quarter-on-Quarter Growth of 241.33%. On the other hand, the Absorbent Dish Drying Mat had a GMV of 9981.47 with a GMV qoq of 51.71%. The price ranges of these products can be inferred from the combination of sold count and GMV, indicating a wide variety of offerings in the market.

Detailed Analysis

Electric Lunch Box Varieties

There are several types of Electric Lunch Boxes that have shown strong performance. The Black Friday Deals Electric Lunch Box Food Heater had a sold count of 8378 and a GMV of 23.97万 with a GMV qoq of 192.15%. Another variant, the Electric Lunch Box Portable Food Heater for Adults, had a sold count of 1249 and a GMV of 3.37万 with a GMV qoq of 30.03%. The popularity of these lunch boxes can be attributed to their convenience for people on the go, whether it's for those commuting in cars, trucks, or working in offices. The ability to heat food easily and the inclusion of features like removable stainless steel containers, forks, spoons, and bags make them attractive options for consumers.

Tableware Accessories

Products like the Dipping Sauce Plate & Holder Set also had a good showing. With a sold count of 6287 and a GMV of 3.59万 and a GMV qoq of 33.17%, it indicates a steady demand for such kitchen accessories. These sets are likely popular as they provide a convenient way to serve and store dipping sauces, which are commonly used in various meals. Similarly, the Absorbent Dish Drying Mat with a sold count of 910 and a GMV of 9981.47 and a GMV qoq of 51.71% is a useful addition to any kitchen, helping to keep the countertop dry and clean.

Unique and Novelty Items

The Creative Shovel Shaped Spoon, with a sold count of 1555 and a GMV of 4784.3 and a GMV qoq of 93.53%, stands out as a unique and novelty item. Its unusual shape likely attracts consumers looking for something different to add to their kitchenware collection. It can be used for various purposes such as scooping ice cream, tea, appetizers, or desserts. The Funny Cat Hand Towels for Kitchen Bathroom also had a decent performance with a sold count of 1752 and a GMV of 3.55万 and a GMV qoq of 37.83%. These towels, with their cute cat design, are not only functional but also serve as decorative items, making them popular as gifts for cat lovers and for housewarming or special occasions.

Summary

Overall, the Cutlery & Tableware market on TikTok U.S. in December was vibrant and full of opportunities. Key factors influencing the market performance include convenience as seen with the electric lunch boxes, functionality such as the dish drying mats and dipping sauce plate sets, and novelty like the creative spoon and cat hand towels. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing new products. Continuing to innovate and offer products that meet the changing needs and preferences of consumers will be crucial for success in this competitive market.