Introduction

The data presented here focuses on the Classic & Novelty Toys category on TikTok US during the month of December. The source of this data provides valuable insights into the performance of various toys within this category, which is of great significance to both consumers looking for the latest and most popular toys and the market players aiming to understand the trends and capitalize on them.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of sales figures, growth trends, and price ranges within the Classic & Novelty Toys category on TikTok US in December. Some products showed extremely high growth rates, while others had more modest but still significant increases in sales.

Detailed Analysis

THE MONSTERS - Exciting Macaron Vinyl Face, Blind Box, Mystery Box

This product had an outstanding performance with 6884 units sold and a GMV of 15.14万. It experienced a growth rate of 185.88%. The appeal of mystery boxes and cute vinyl figures likely contributed to its popularity, attracting both collectors and those looking for a fun and unique gift option during the holiday season in December.

Schylling NeeDoh Rainboh - Sensory Toy with Fun Dough Filling - 6 Tennie NeeDoh in Rainbow Colors - Ages and Up

The Schylling NeeDoh toy had 5580 units sold and a GMV of 3.34万 with a remarkable growth rate of 493.62%. Its sensory nature and colorful design probably made it a hit among kids and even some adults who enjoy fidget toys. The holiday season might have also boosted its sales as it could be a great stocking stuffer or gift for younger children.

Rene Themugly Doll - Squishy and Deformable Funny Toy for Stress Relief! Perfect for Kids & Adults for Instant Smiles. While Supplies Last!

With 4638 units sold and a GMV of 9.32万, and a growth rate of 488.93%, this squishy doll offered a unique stress-relief aspect. It likely appealed to a wide range of ages, from kids who like to play with soft and squeezable toys to adults looking for a quick way to relieve stress during the busy December period.

Summary

Overall, the Classic & Novelty Toys industry on TikTok US in December showed a vibrant and growing market. Key factors influencing the market performance included product novelty, appeal to different age groups, and the holiday season boost. For industry practitioners, it would be advisable to focus on creating unique and engaging toys like the ones that performed well, leveraging the appeal of mystery and sensory elements. Additionally, targeting marketing efforts towards the holiday season can significantly increase sales opportunities.