Introduction

The data presented here is sourced from TikTok's analytics for the US market in December. This data on Electrical Equipment & Supplies is of great significance as it provides insights into what consumers are interested in, which products are gaining popularity, and how the market for such equipment is evolving. It helps both consumers to make informed choices and industry practitioners to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data for Electrical Equipment & Supplies in December on TikTok US shows a diverse range of products with varying sales figures, growth trends, and price ranges. Some products have witnessed remarkable growth in terms of sold count and Gross Merchandise Volume GMV. For instance, the "Fall 17 In 1 Surge Protector Power Strip, Wall Mounted Desktop Charging Station With 11 AC Outlets, USB & Type-C Ports" had a sold count of 4026 and a GMV of $79,800 with a staggering 158.86% growth in GMV quarter-on-quarter QoQ. On the other hand, products like the "Rhinestone Decorative Light Switch Cover, Shiny Crystal Sparkle Wall Plate Cover" had a relatively lower sold count of 542 and a GMV of $1770.93 with a 16.33% QoQ growth.

Detailed Analysis

Surge Protectors and Power Strips

Surge protectors and power strips seem to be a popular category within Electrical Equipment & Supplies. The "Fall 17 In 1 Surge Protector Power Strip" mentioned earlier had an impressive performance. Its multiple outlets and various charging ports USB & Type-C along with its suitability for different settings like home, office, and travel might be the reasons behind its high sales. The "17 in 1 Surge Protector Power Strip, 1 Count Flat Plug Power Strip with 6 USB Ports" also had a significant sold count of 1983 and a GMV of $38,800 with a 4.02% QoQ growth. The convenience of having multiple charging options in a single device and the ability to use it in different locations seem to be driving factors for the popularity of these power strips.

Wall Chargers and Adapter

The "Wall Charger, Surge Protector, 6 Outlet Extender with 4 USB2U2C Charging Ports 3-Sided Power Strip Multi Plug Adapter" had a sold count of 4278 and a GMV of $49,000 with a 106.3% QoQ growth. Its design with multiple outlets and USB ports on different sides might offer more flexibility for users to charge multiple devices simultaneously. This could be why it has gained popularity among consumers who need to charge several devices at once, especially in home, travel, or office settings.

Power Inverters and Power Boards

The "200W Power Inverter for Milwaukee M18 Battery" had a sold count of 945 and a GMV of $29,300 with a 65.04% QoQ growth. This product caters to a specific need of converting DC power from a Milwaukee M18 battery to AC power for use with regular electrical appliances. The inclusion of additional ports like USB and Type-C also adds to its functionality. The "2500W USB C Port Power Board Tower, Surge Protector with 12 AC Sockets & 5 USB Charging Ports & 10ft Extension Cable" had a sold count of 1465 and a GMV of $30,800 with a 91.32% QoQ growth. Its high power capacity and multiple charging options make it suitable for use in larger settings like home offices or dormitories.

Summary

Overall, the Electrical Equipment & Supplies industry on TikTok US in December shows a vibrant market with certain products experiencing significant growth. Key factors influencing the market performance include the convenience and functionality offered by the products such as multiple charging ports, suitability for different locations, and specific functionality for certain battery-powered devices. For industry practitioners, it would be advisable to focus on enhancing the features that consumers find most appealing, such as adding more charging options, improving portability, and ensuring compatibility with popular battery types. Additionally, leveraging the power of TikTok's platform for marketing these products can further boost their visibility and sales.