Introduction

The data presented here is sourced from TikTok's analytics for the US market in December. This data on building supplies is of great significance as it provides valuable insights into what consumers are interested in, which products are gaining traction, and how the market is evolving. It helps both consumers to make informed choices and industry players to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data for building supplies in December on TikTok US reveals a diverse range of sales figures, growth trends, and price points. We have products with varying levels of success in terms of units sold and gross merchandise value GMV. Some products have shown remarkable growth quarter-on-quarter QoQ, while others have more modest increases.

Detailed Analysis

Heavy Duty Collapsible Wagon Cart

The Heavy Duty Collapsible Wagon Cart - Large Capacity Foldable Beach Cart for Camping, Sports, Shopping & More, Portable & Easy to Store had a sold count of 1770 in December. Its GMV reached 68,100, with an astonishing QoQ growth rate of 223.76%. This high growth could be attributed to its versatility. It can be used for multiple outdoor activities like camping and shopping, making it a convenient choice for consumers. Its large capacity and portability features likely contributed to its popularity, appealing to those who need to transport items easily.

[Happy New Year] Heavy Duty Step Ladder

The [Happy New Year] Heavy Duty Step Ladder, Lightweight Foldable Stool, Small Ladder for Kitchen and Home Use, Portable Folding Step Stools had a sold count of 1249. The GMV was 44,300, with a QoQ growth rate of 43.75%. Its growth might be due to its practicality for household use. Being lightweight and foldable, it can be easily stored in kitchens or other small spaces, fulfilling the need for a convenient step ladder for various home tasks.

Marble Pattern Self-adhesive Sticker

The Marble Pattern Self-adhesive Sticker, 1 Roll Waterproof Decorative Paper for Countertop Furniture Table, Decorative Wallpaper for Living Room Kitchen Bathroom Home Decor had a sold count of 1237. The GMV was 7,199.45, with a QoQ growth rate of 43.44%. The appeal of this product could lie in its decorative nature. It offers an easy and affordable way to update the look of furniture and countertops, which is likely attractive to consumers looking to spruce up their living spaces without a major renovation.

VEVOR Adjustable Trailer Dolly

The VEVOR Adjustable Trailer Dolly, Max. 15000lbs Towing Capacity, 2 in 1 Trailer Mover with 24' / 29' Adjustable Height & 2' Ball, 16' Pneumatic Tires & Universal Wheel, for Moving Car RV Trailer had a sold count of 1748. The GMV was 191,000, with a QoQ growth rate of 16%. Its growth may be due to its functionality for those who own trailers, RVs, or need to move heavy vehicles. The adjustable features and high towing capacity make it a reliable choice for such tasks.

Summary

Overall, the building supplies industry on TikTok US in December showed a healthy growth trend, with various products finding success based on their unique features and ability to meet consumer needs. Key factors influencing market performance include product functionality, versatility, and decorative appeal. For industry practitioners, it would be advisable to focus on highlighting these aspects in their marketing strategies. Continuing to innovate and improve product features based on consumer feedback will also be crucial for maintaining and growing market share.