Introduction

The data presented here is sourced from TikTok U.S. for the month of December, focusing on the Watches & Accessories category. This data is of significant importance as it provides insights into consumer behavior and market trends within this specific segment. It helps both consumers to stay updated on popular products and industry practitioners to strategize their marketing and sales efforts.

Analysis and Conclusions

Data Overview

The chart data for Watches & Accessories in December on TikTok U.S. showcases a diverse range of sales figures, growth trends, and price ranges. The sold count and GMV Gross Merchandise Volume vary across different products, indicating a wide spectrum of consumer interest and purchasing power.

Detailed Analysis

Luxury Ladies Fashion Quartz Watch

The Luxury Ladies Fashion Quartz Watch had a sold count of 1303 and a GMV of 2.32万 converted to an appropriate currency unit for better comparison. It experienced a significant growth rate of 139.09% in GMV quarter-on-quarter. This could be attributed to its stylish design, being suitable for occasions like New Year and Valentine's Day, and coming with a box, making it an attractive gift option.

Men's Business Round Dial Analog Quartz Watch Set

With a sold count of 1.87万 and a GMV of 35.67万, this men's watch set had a growth rate of 115.74% in GMV qoq. Its appeal as a fashionable and luxurious gift option, along with the inclusion of a box, likely contributed to its strong sales performance.

Men's Punk Style Rhinestone Decor Watch & Bracelet & Adjustable Cross Charm Necklace & Cuban Necklace Set

This trendy watch set had a sold count of 1556 and a GMV of 2.72万, with a growth rate of 108.48% in GMV qoq. The combination of a watch with other accessories like bracelets and necklaces in a stylish set, along with its suitability as a gift, made it popular among consumers.

Women's Analog Luxury Watches & Summer Jewelry Set

Having a sold count of 3874 and a GMV of 2.03万, with a growth rate of 103.7% in GMV qoq, this set of women's luxury watches and jewelry was favored. Its versatility as a gift option without a box might have been a factor in its sales, along with the combination of different jewelry pieces.

CETBY Square Dial Quartz Watch with Cuban Bracelet & Gift Box

The CETBY watch had a sold count of 1035 and a GMV of 1.58万, with a growth rate of 96.42% in GMV qoq. Its stylish design with a Cuban bracelet and the inclusion of a gift box made it an appealing choice for consumers, especially as a Christmas gift.

Fall Business Luxury Round Dial Leather Strap Analog Mechanical Watch for Men

This men's watch had a sold count of 2120 and a GMV of 3.51万, with a growth rate of 95.61% in GMV qoq. Its suitability for fall outfits, along with being an automatic and luminous pointer watch, and coming with a box as a gift option, contributed to its good sales performance.

Men's Fashion Digital Analog Watch

With a sold count of 3339 and a GMV of 5.29万, and a growth rate of 75.88% in GMV qoq, this men's digital analog watch was popular. Its features like a luminous dial, alarm function, and being waterproof with a digital display, along with the inclusion of a box, made it an attractive choice for consumers.

Men's 2024 Business Fashion Round Dial Analog Quartz Watch for Men

This watch had a sold count of 775 and a GMV of 1.42万, with a growth rate of 50.52% in GMV qoq. Its appeal as a gift option for occasions like back to school, along with its fall-themed features and the inclusion of a box, contributed to its sales, though at a relatively lower growth rate compared to some others.

Men's Rhinestone Wristwatch & Cross Necklace & Chain Necklace & Link Bracelet Set

The set had a sold count of 847 and a GMV of 2.11万, with a growth rate of 39.76% in GMV qoq. The combination of a rhinestone wristwatch with various necklaces and a bracelet in an all-match and trendy set, along with its suitability as a gift, was likely the reason for its sales.

OLEVS Men's Chronograph Quartz Watch Stainless Steel Waterproof Luminous Date Wrist Watch

This watch had a sold count of 774 and a GMV of 2.42万, with a growth rate of 29.35% in GMV qoq. Its features like being stainless steel, waterproof, and having a luminous date function, along with its suitability as a Halloween gift, contributed to its sales, though with a lower growth rate.

Summary

The Watches & Accessories market on TikTok U.S. in December exhibited a vibrant picture. Key factors influencing market performance included stylish designs, gift suitability especially for various holidays and occasions, and the inclusion of additional accessories or features like luminous dials, waterproofing, etc. For industry practitioners, it would be advisable to focus on creating products with appealing designs, packaging them as attractive gifts, and highlighting unique features to capture the attention of consumers and drive sales.