Introduction

The data presented here focuses on the phone accessories category in the US TikTok market during December. The source of this data provides valuable insights into the performance of different phone accessories, which is significant for both consumers looking for trendy and useful products and the market players aiming to understand the trends and consumer preferences.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of phone accessories with varying sales figures, growth trends, and price ranges. For instance, the sold count of different products varies widely, from 1,712 to 5,639. The GMV Gross Merchandise Volume also shows significant differences, with some products having a GMV as low as 1.50 thousand and others reaching up to 10.36 thousand. The growth rates, represented by GMV QoQ Quarter over Quarter, are quite remarkable, with some products experiencing growth rates as high as 640.33%.

Detailed Analysis

Letter Pattern Phone Case

The Letter Pattern Phone Case had a sold count of 5,451 in December. Its GMV was 1.72 thousand, and it witnessed an astonishing GMV QoQ growth rate of 640.33%. The anti-drop and shockproof features of this phone case might be the key factors contributing to its popularity. Consumers are always on the lookout for reliable protection for their iPhones, and this product seems to have met that need effectively.

Vacuum Magnetic Phone Holder

The Vacuum Magnetic Phone Holder had a sold count of 1,860 and a GMV of 37.45 thousand with a GMV QoQ growth rate of 506.92%. Its versatility, being useful for selfies, in the car, and in the office, likely attracted consumers. The combination of magnetic and vacuum adsorption features provides convenience and flexibility in different usage scenarios.

MAGIC JOHN Screen Protector

With a sold count of 4,314, the MAGIC JOHN Screen Protector had a GMV of 5.70 thousand and a GMV QoQ growth rate of 447.14%. The clear and privacy protection, along with fingerprint resistance, dust-free, and bubble-free features, are appealing to iPhone, Samsung, and Google phone users. These features address common concerns related to screen protection and usability.

Sanrio Cat Design Data Cable Protector Set

This cute cable protector set had a sold count of 2,159 and a GMV of 1.50 thousand with a GMV QoQ growth rate of 298.10%. The Sanrio cat design adds a touch of cuteness to the otherwise mundane phone accessories. It is likely that the combination of its cute appearance and functionality of protecting the charger attracted consumers, especially those who are fans of Sanrio characters.

Portable Selfie Stick Tripod

The Portable Selfie Stick Tripod had a sold count of 5,101 and a GMV of 3.98 thousand with a GMV QoQ growth rate of 261.80%. Its 360-degree rotatable phone holder and fill light features make it an ideal choice for live streaming, vlogging, and photography enthusiasts. The convenience it offers in terms of adjusting the angle and providing additional lighting is a major selling point.

SD Card Reader for iPhone

The SD Card Reader for iPhone had a sold count of 5,535 and a GMV of 10.36 thousand with a GMV QoQ growth rate of 237.65%. The plug-and-play feature without the need for an app, along with its compatibility with various memory cards, makes it a practical accessory for iPhone users who need to access or transfer data from SD and TF cards.

Cute Water Ripple Curly Wave Shape Phone Case

This unique phone case with a sold count of 2,495 and a GMV of 2.02 thousand had a GMV QoQ growth rate of 237.56%. Its luxurious wavy edge and full camera protection, along with the eye-catching 3D meteorite bubble glitter design, likely attracted consumers who are looking for both style and protection for their iPhones.

[Buy 3 Get Free Shipping] AUKEY Wall Charger Mini

The AUKEY Wall Charger Mini had a sold count of 4,383 and a GMV of 1.74 thousand with a GMV QoQ growth rate of 229.73%. The offer of buy 3 get free shipping might have been a significant incentive for consumers to purchase this fast-charging USB Type-C charger. Additionally, its compatibility with various electronic devices like tablets and smartphones added to its appeal.

ESR Magnetic Wallet HaloLock

The ESR Magnetic Wallet HaloLock had a sold count of 1,712 and a GMV of 3.75 thousand with a GMV QoQ growth rate of 217.03%. Its compatibility with MagSafe Wallet and the adjustable stand feature, along with the ability to hold 3 cards, make it a convenient and stylish option for iPhone users who prefer a wallet case.

Wireless Ring Remote Control