Introduction

The data presented here focuses on the Gaming & Consoles category on TikTok U.S. for the month of December. The source of this data is Gloda, which provides valuable insights into the market trends and performance of various products within this category. Understanding this data is crucial for both consumers, who can stay updated on popular gaming products, and the market players, who can strategize their marketing and sales efforts accordingly.

Analysis and Conclusions

Data Overview

In December, the Gaming & Consoles category on TikTok U.S. witnessed a diverse range of sales and growth trends. The products varied not only in their functionality but also in their price ranges. Some products showed remarkable growth in terms of both the number of units sold and the Gross Merchandise Volume GMV.

Detailed Analysis

R36s Handheld Retro Game Console

This portable pocket game console with a 3.5-inch IPS screen and support for over 10,000 games had an impressive performance. It sold 7,215 units and achieved a GMV of $366,800, with a Quarter-on-Quarter QoQ growth rate of 766.86%. The high number of games it offers, along with its portability, likely contributed to its popularity among consumers.

Retro Game Console 20,000 - 30,000+ Retro Games Stick

With 20+ emulators and 4K HDMI output, this game stick sold 5,273 units and had a GMV of $203,300, showing a QoQ growth of 269.89%. The ability to revisit classic games in high quality and its plug-and-play feature might have attracted gamers looking for a nostalgic gaming experience.

Tic Tac Toe Game, 3 in 1 Handheld Puzzle Game Console

Designed as a portable travel game, it sold 4,075 units and had a GMV of $61,600, with a QoQ growth of 224.28%. Its versatility as a car ride or board game for adults, along with its potential as a gift option, could have driven its sales.

Charging Base Cooling Bracket for Dual PS5 Controller

This gaming accessory, which serves as a cooling fan and charging station for PS5 controllers, sold 6,688 units and had a GMV of $164,600, with a QoQ growth of 210.54%. The need for cooling during extended gaming sessions and the convenience of a combined charging and cooling solution likely contributed to its success.

GAMINJA Handheld Game Console

Featuring 15,000+ games and an open-source Linux system with WiFi support, this handheld console sold 19,000 units and had a GMV of $716,300, with a QoQ growth of 192.16%. The extensive game library and modern features like WiFi connectivity made it an appealing choice for gamers.

Hot Sale M8 Pro Game Console

With 9 classic emulators and 20,000+ built-in games, along with wireless dual controllers, this console sold 2,471 units and had a GMV of $34,200, with a QoQ growth of 124.84%. Its combination of classic and modern gaming features might have attracted a specific segment of gamers.

3-layer Game Controller Stand & Headphone Stand

This storage stand for PS5 and S4 controllers sold 8,204 units and had a GMV of $118,000, with a QoQ growth of 120.94%. Its functionality as both a controller and headphone stand, providing storage and organization, could have been a key factor in its popularity.

【Value for Money Bundle】4K Wireless Retro Game Console

With 20,000 games and a 64G SD card, this game stick sold 2,038 units and had a GMV of $30,200, with a QoQ growth of 111.36%. The value-for-money bundle offer, including a large number of games, might have appealed to budget-conscious gamers.

Game Controller Holder, Wall Mounted

This wall-mounted game controller storage rack sold 1,387 units and had a GMV of $14,300, with a QoQ growth of 87.87%. Its space-saving design and display functionality could have been attractive to gamers looking to organize their gaming setup.

Dual PS5 Controller Charging Station with Cooling Fan & 3 Port USB

This charging station sold 4,487 units and had a GMV of $91,000, with a QoQ growth of 82.56%. The combination of charging capabilities and a cooling fan, along with additional USB ports, provided convenience and functionality for PS5 users.

Summary

The Gaming & Consoles industry on TikTok U.S. in December was characterized by a vibrant growth of various products. Key factors influencing the market performance included product features such as the number of games offered, portability, connectivity options, and the ability to serve as both a gaming and accessory solution. For industry practitioners, it is recommended to focus on enhancing product features that appeal to the target market, leveraging TikTok's platform for effective marketing, and continuously monitoring market trends to stay ahead of the competition.