Introduction

The data presented here is sourced from TikTok's analytics for the US market in December. This chart data holds significant importance as it provides insights into the preferences and purchasing behaviors of consumers in the drinks category on TikTok. It allows both consumers to discover popular and trending drinks products and gives market players valuable information to strategize and optimize their offerings.

Analysis and Conclusions

Data Overview

The chart data for the drinks category on TikTok US in December reveals a diverse range of products with varying sales figures and growth trends. The sold count and GMV Gross Merchandise Volume figures differ significantly across the products. Some products show extremely high growth rates in terms of GMV quarter-on-quarter qoq, indicating a booming market for certain types of drinks.

Detailed Analysis

Flavored WATER - Refreshing Beverage

The Flavored WATER - Refreshing Beverage for on the go with ZERO CAFFEINE and 100% sugar-free flavors sweetened with sucralose had a sold count of 5233 and a GMV of 1.03万. It experienced a remarkable growth rate of 729.17% qoq. The appeal of this product might lie in its convenience for on-the-go consumption, along with the absence of caffeine and the use of a sugar substitute, catering to health-conscious consumers who still want a flavorful drink.

Lucky Energy - Sugar Free Energy Drink

Lucky Energy - Sugar Free Energy Drink Beverage had a sold count of 1.18万 and a GMV of 24.46万 with a qoq growth rate of 716.04%. With 200mg of caffeine along with added ingredients like Maca, Ginseng, Beta Alanine and Taurine, it targets consumers looking for an energy boost without the added sugar. The combination of these ingredients and the sugar-free aspect could be driving its high sales and growth.

REDCON1 ENERGY | HIGH PERFORMANCE ENERGY DRINK

This energy drink had a sold count of 4353 and a GMV of 6.53万 with a 451.3% qoq growth. Its high-performance claim might be attracting consumers who need a reliable energy source, perhaps for workouts or long workdays. The brand's reputation and marketing efforts on TikTok could also be contributing to its growth.

Betterbrand Mullein Loose Leaf Detox Tea Tin

The Betterbrand Mullein Loose Leaf Detox Tea Tin, which supports Respiratory Health, had a sold count of 2617 and a GMV of 3.33万 with a 439% qoq growth. The focus on health benefits, specifically respiratory health, could be the key factor attracting consumers. As more people are becoming health-conscious, products with such targeted health claims are likely to gain popularity.

Tea Zone Popping Boba Pearls

Tea Zone Popping Boba Pearls 1 lbs had a sold count of 8596 and a GMV of 7.34万 with a 337.56% qoq growth. The larger 7 lbs pack of Tea Zone Popping Boba Pearls had a sold count of 5078 and a GMV of 12.79万 with a 171.63% qoq growth. These boba pearls are perfect for various applications like boba tea beverages, sweets, and ice cream toppings. Their versatility and popularity in trendy drinks and desserts are likely driving their sales and growth.

Kidney tea formula Ginseng Five Treasure Tea

The Kidney tea formula Ginseng Five Treasure TeaCombination Scented Tea Eight Treasure Tea RedDate Wolfberry Tea Men's Tea Health TeaMulberry Herbal Formula Health Tea 30bags had a sold count of 6815 and a GMV of 6.81万 with a 308.65% qoq growth. The various herbal combinations and the mention of health benefits like being a men's health tea could be appealing to consumers interested in herbal and health-promoting drinks.

Mystery Bundles mixed energy powders

The Mystery Bundles mixed energy powders had a sold count of 6155 and a GMV of 3.91万 with a 251.74% qoq growth. These powders offer a quick and easy drink option, which could be convenient for consumers on the go or those looking for a quick energy fix without having to prepare a full beverage from scratch.

HOP WTR - Flavor Pack

HOP WTR - Flavor Pack Peach, Blood Orange, Mango, and Lime - Sparkling Hop Water Infused with Ashwagandha, L-theanine - 12 oz Cans - Beverage Soda had a sold count of 1930 and a GMV of 4.36万 with a 222.21% qoq growth. The unique combination of flavors and the infusion of ingredients like Ashwagandha and L-theanine, along with its sparkling soda-like format, could be what sets it apart and drives its growth.

Ginseng Five Treasure Tea 20/40/60bags

The Ginseng Five Treasure TeaCombination Scented Tea Eight Treasure Tea RedDate Wolfberry Tea Men's Health Mulberry Herbal Tea 20/40/60bags had a sold count of 2362 and a GMV of 5.76万 with a 185.91% qoq growth. Similar to the other herbal tea variants, the combination of herbs and the mention of health benefits for men's health could be attracting consumers.

Summary

The drinks market on TikTok US in December was characterized by a vibrant mix of products with significant growth trends. Key factors influencing market performance include product features such as being sugar-free, having added health benefits, convenience for on-the-go consumption, and unique flavor combinations. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing their drinks products. Highlighting the health benefits and convenience of their offerings, along with creating engaging TikTok content to showcase the products, could help drive further growth in this competitive market.