Introduction

The data presented here focuses on the instant food category within the TikTok U.S. market during the month of December. The source of this data provides valuable insights into the performance of various instant food products, which is significant for both consumers looking for trendy food options and the market players aiming to understand the latest trends and consumer preferences.

Analysis and Conclusions

Data Overview

The chart data for instant food products in December on TikTok U.S. showcases a diverse range of sales figures, growth trends, and price ranges. Some products experienced remarkable growth rates, while others had more moderate increases. The GMV Gross Merchandise Volume figures vary widely, indicating different levels of market penetration and consumer acceptance.

Detailed Analysis

Will you be my Valentine? Cake Creme Cheese Frosting Peanut Butter Treat Rainbow Nut Butter Snack Heart Sprinkles

This unique product had a sold count of 7876 in December, with a GMV of 11.01万 and a staggering GMV qoq Quarter-on-Quarter growth rate of 583.41%. Its success could potentially be attributed to its novelty factor, combining the appeal of a Valentine's-themed treat with the popularity of peanut butter and a fun, colorful presentation with heart sprinkles.

Avalanche Peanut Butter Treat

With 5328 units sold, a GMV of 6.66万, and a GMV qoq of 223.81%, the Avalanche Peanut Butter Treat also showed strong growth. The consistent popularity of peanut butter-based treats among consumers likely contributed to its success, along with possible effective marketing on TikTok.

Momofuku Best Selling Noodle Variety Pack

This noodle variety pack had a sold count of 2.95万 and a GMV of 64.27万 with a GMV qoq of 128.88%. The variety it offers, including different flavors like Soy & Scallion, Tingly Chili, Chili & Spicy, might be appealing to a wide range of consumers who enjoy trying different instant noodle flavors.

Monster Cheesecake Peanut Butter Treat

Despite having a relatively lower sold count of 1265, it still managed to achieve a GMV of 1.61万 and a GMV qoq of 109.79%. The combination of cheesecake and peanut butter flavors could be what吸引了部分消费者, making it a niche but growing product in the instant food market.

Magic Spoon 16 Protein Treats Sampler Pack

With 4170 units sold, a GMV of 12.69万, and a GMV qoq of 81.23%, this protein-packed snack sampler pack seems to have found a market among health-conscious consumers who are also looking for convenient and tasty instant food options. The keto-friendly aspect might also be a selling point for some.

Samyang Buldak Ultimate Spicy Ramen Collection

The sold count of 1510 and a GMV of 1.18万 with a GMV qoq of 73.61% show that this spicy ramen collection has a dedicated following. The popularity of spicy Korean instant noodles, especially among those who enjoy a fiery kick in their food, likely drives its sales.

Samyang Buldak Ramen Carbonara Hot Chicken Flavor 5pk

With 4403 units sold, a GMV of 3.95万, and a GMV qoq of 68.63%, this particular flavor of Samyang Buldak ramen has been performing well. The unique combination of carbonara and hot chicken flavors might be attracting consumers who are looking for something different from the traditional ramen flavors.

Noodle Variety Pack

Having a sold count of 1588 and a GMV of 8.42万 with a GMV qoq of 65.28%, this noodle variety pack offers consumers a selection of different noodle options. Its appeal could lie in the convenience of having multiple choices in one pack.

Gluten-Free Baby Butter 4oz jar 5 pack Bundle

With 2256 units sold, a GMV of 8.92万, and a GMV qoq of 52.41%, this gluten-free baby butter bundle might be targeting a specific niche market of consumers who are either gluten-sensitive or looking for a more premium and convenient butter option for their instant food preparations.

Ultimate PB Cheesecake Peanut Butter Treat

Although it had a sold count of only 719 and a GMV of 9501.38 with a GMV qoq of 29.99%, this product still managed to carve out a small but growing market. The combination of PB and cheesecake flavors might be appealing to a particular group of consumers with a sweet tooth.

Summary

The instant food industry on TikTok U.S. in December was characterized by a diverse range of products experiencing different levels of growth. Key factors influencing market performance included product novelty, flavor variety, health-conscious features, and effective marketing on TikTok. For industry practitioners, it would be advisable to focus on these aspects when developing and promoting their instant food products. Offering unique flavors, catering to specific dietary needs, and leveraging the power of social media marketing on TikTok can help drive sales and growth in this competitive market.