Introduction

The data presented here focuses on the fast-growing medical supplies on TikTok U.S. in December. The source of this data is Gloda, which provides valuable insights into the market trends and consumer preferences within the medical supplies category on this popular social media platform. Understanding this data is crucial for both consumers looking for useful products and market players aiming to stay ahead in this competitive sector.

Analysis and Conclusions

Data Overview

In December, the medical supplies category on TikTok U.S. witnessed a diverse range of growth patterns. The sold count, which indicates the number of units sold, varied significantly among the products. For instance, the RENPHO Elis 1 Smart Body Scale had a sold count of 6181, while the 7-compartment Pill Box had a relatively lower sold count of 827. The GMV Gross Merchandise Volume, which represents the total value of merchandise sold, also showed a wide range. The Wyze Scale S had a GMV of 3.07万, and the 7-compartment Pill Box had a GMV of 803.49. The GMV quarter-on-quarter QoQ growth rates also differed, with some products like the Outdoor First Aid Kit experiencing a remarkable 166.62% growth, while others like the RENPHO Elis 1 Smart Body Scale had a more modest 9.35% growth.

Detailed Analysis

Outdoor First Aid Kit

The Outdoor First Aid Kit, which is designed for activities like hunting, hiking, and camping, saw an outstanding growth with a GMV QoQ of 166.62%. This could be attributed to the increasing popularity of outdoor activities during the December month, especially around the Christmas season. People were likely purchasing these kits as Christmas gifts or for their own outdoor adventures, leading to a significant boost in sales.

Toe Separators for Functional Fitness Athletes

The Toe Separators for Functional Fitness Athletes also had a notable growth with a GMV QoQ of 145.36%. The growth in this product might be due to the growing awareness and participation in functional fitness activities. Athletes and fitness enthusiasts are constantly looking for products that can enhance their performance and prevent injuries, and these toe separators could be fulfilling that need.

Wyze Scale S — Bluetooth Smart Weighing Scale

The Wyze Scale S had a GMV QoQ growth of 51.74%. With its multiple body composition measurements such as body fat, BMI, and muscle, it appeals to a wide range of consumers who are conscious about their health and fitness. The December month might have seen an increase in people's focus on their health goals, especially with the New Year approaching, leading to a higher demand for such smart weighing scales.

Summary

Overall, the medical supplies industry on TikTok U.S. in December showed a vibrant picture with various products experiencing different levels of growth. Key factors influencing the market performance include the seasonality such as Christmas and the approaching New Year, the increasing popularity of outdoor and fitness activities, and the growing consumer awareness about health and wellness. For industry practitioners, it would be advisable to align their marketing strategies with these trends. For example, promoting products as Christmas gifts during the holiday season, targeting fitness enthusiasts for products related to sports and fitness, and highlighting the health benefits of products to appeal to health-conscious consumers.