Introduction

The data presented here is sourced from TikTok's analytics for the US market in December. This chart data regarding car interior accessories is of significant importance as it provides insights into consumer preferences and market trends within this specific product category. It helps both consumers to stay updated on popular items and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data on car interior accessories in December on TikTok US shows a diverse range of products with varying sales figures and growth trends. The sold count of different products varies widely, from as low as 836 for the Car Trash Can with Lid to as high as 5899 for the 360 Degree Rotation Dashboard Car Phone Holder. The GMV Gross Merchandise Volume also shows significant differences, with some products like the New 1080° Multi-function Sun Visor Universal 360 Degree Rotating Phone Holder reaching a GMV of 15.44万, while others like the Cute Chicken Design Car Ornament have a relatively lower GMV of 1513.05. The growth rates, measured by GMV QoQ Quarter on Quarter, are also quite diverse, with some products experiencing extremely high growth such as the 360 Degree Rotation Dashboard Car Phone Holder with a 1088.55% growth rate, while others have more moderate growth like the Car Fragrance Freshener with a 108.44% growth rate.

Detailed Analysis

360 Degree Rotation Dashboard Car Phone Holder

This product had a sold count of 5899 and a remarkable GMV QoQ growth rate of 1088.55%. Its popularity could be attributed to its multifunctional design, allowing one-hand operation and being suitable for 4 - 7 inch phones. In a world where people are constantly on their phones while driving even if it's just for navigation, having a convenient and easy-to-use phone holder in the car is highly desirable. The 360-degree rotation feature also adds to its appeal, enabling users to adjust the viewing angle as needed.

Car Seat Back Storage Hook

With a sold count of 4852 and a GMV QoQ growth rate of 565.28%, the Car Seat Back Storage Hook is another popular item. Its durability and multipurpose nature, being made of PU Leather and serving as a hidden hook for various uses in the car, make it a practical addition to car interiors. Consumers likely appreciate the extra storage space it provides, especially in a vehicle where space can often be limited.

Refillable Cartoon Light-up Car Air Freshener Clip

This product had a sold count of 4021 and a GMV QoQ growth rate of 296.42%. The combination of being a stylish decor item and an odor eliminator, along with the inclusion of 4 free fragrances per character, makes it an attractive choice. It not only freshens the air in the car but also adds a touch of fun and personality to the vehicle's interior.

Summary

Overall, the car interior accessories market on TikTok US in December showed a vibrant and growing trend. Key factors influencing the market performance include product functionality, such as the convenience offered by phone holders and storage solutions, as well as aesthetic appeal, like the decorative and fragrant aspects of air fresheners and ornaments. For industry practitioners, it would be advisable to focus on product innovation, improving functionality, and enhancing the visual appeal of their car interior accessories. Additionally, leveraging the power of TikTok's platform for marketing and promotion can further boost the sales and growth of these products.