Introduction

The data presented here is sourced from TikTok's analytics for the US market in December. This data on the car washing & maintenance category is of great significance as it provides insights into consumer preferences and market trends within this specific sector. It helps both consumers to make informed choices and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data for the car washing & maintenance category on TikTok US in December shows a diverse range of products with varying sales figures and growth trends. The GMV Gross Merchandise Volume and the growth rate QoQ - Quarter on Quarter, in this case, month on month for December comparison vary significantly across different products. The price ranges also differ, indicating a wide array of offerings catering to different consumer budgets and needs.

Detailed Analysis

DONKEYPRO Waterless Spray Wax

The DONKEYPRO Waterless Spray Wax had a sold count of 4279 in December. Its GMV reached 83,000 with a remarkable QoQ growth rate of 460.23%. This high growth could be attributed to its all-in-one functionality, providing both interior and exterior cleaning along with hygienic protection. Consumers might be attracted to the convenience of a single product that can handle multiple aspects of car detailing.

Largest Size 36'x28' Car Drying Towel

The car drying towel with a size of 36'x28' had 3435 units sold. Its GMV was 58,200 with a QoQ growth rate of 422.95%. The large size and high absorbency 1300 GSM of this towel likely contribute to its popularity. Consumers looking for efficient drying after a car wash would find this product appealing, especially with the added incentive of free shipping when buying two.

Windshield Cleaning Tool

The windshield cleaning tool with an extendable handle and two cloth pad heads had a sold count of 15,700. Its GMV was 160,300 with a 198.46% QoQ growth rate. The convenience of the extendable handle and the multiple cloth pads for effective cleaning of both the interior and exterior of the windshield make it a popular choice among car owners. It offers a comprehensive solution for keeping the car's glass clean.

Car Window Glass Cleaning Brush

The car window glass cleaning brush had 3266 units sold in December. Its GMV was 12,500 with a QoQ growth rate of 178.87%. This professional car cleaning tool, especially designed for the front windshield and other car windows, provides an easy way to keep the glass clean. The long handle likely aids in reaching difficult areas, making it a practical choice for car owners.

Shutuan Car Windshield Cleaning Tool

The Shutuan car windshield cleaning tool with two washable and reusable microfiber pads had 2469 units sold. Its GMV was 24,300 with a QoQ growth rate of 173.62%. The reusable pads and the extendable long handle make it a convenient and cost-effective option for cleaning the car's windshield. It can also be used for other glass surfaces in the car, adding to its versatility.

BLACKLINE® ULTRA FOAM - Car Soap

The BLACKLINE® ULTRA FOAM car soap had 2929 units sold. Its GMV was 31,800 with a QoQ growth rate of 167.39%. The high-foaming and pH-neutral properties, along with the pleasant green apple scent, make it an attractive option for car washes. It is safe on all vehicle finishes, which is a crucial factor for car owners concerned about maintaining the appearance of their vehicles.

Oil Film Cleaner

The oil film cleaner had 1092 units sold. Its GMV was 11,700 with a QoQ growth rate of 132.76%. As a multifunctional car windshield cleaning agent and a professional car wash accessory, it caters to the need of removing oil films and other stubborn dirt from the car's windshield. This specialized functionality likely attracts customers who face such specific cleaning challenges.

2024 Updated Windshield Repair Kit

The 2024 updated windshield repair kit had 1570 units sold. Its GMV was 13,900 with a QoQ growth rate of 110.59%. With the ability to repair cracks, chips, and other damages on the auto glass windshield, this kit provides a cost-effective solution for car owners who want to avoid the high cost of replacing the entire windshield. It is a practical product for those dealing with minor glass damages.

Car Vent Dust Cleaning Gel

The car vent dust cleaning gel had 5308 units sold. Its GMV was 8530.54 with a QoQ growth rate of 108.16%. The universal slime cleaner is designed to clean the car vent dashboard and air outlets. Its reusability and effectiveness in removing dust from hard-to-reach areas make it a popular choice among car owners looking to keep their car interiors clean.

Miracle Multi-Purpose Car Foaming Cleaner

The Miracle Multi-Purpose Car Foaming Cleaner had 1219 units sold. Its GMV was 28,400 with a QoQ growth rate of 87.71%. This powerful stain remover with a sponge and cloth is not only suitable for interior and exterior car cleaning but also for multi-surface cleaning in other areas like the kitchen, bedroom, and sofa. Its versatility might be the reason for its appeal, especially as a Christmas gift for car lovers.

Summary

The car washing & maintenance industry on TikTok US in December shows a vibrant market with various products experiencing significant growth. Key factors influencing the market performance include product functionality, convenience, and the ability to address specific cleaning needs of car owners. For industry practitioners, it is recommended to focus on product innovation, highlighting unique features, and providing clear value propositions to consumers. Offering incentives like free shipping or multi-purpose usage can also enhance the attractiveness of products in this competitive market.