Introduction

The data presented here focuses on the fast-growing DIY products on TikTok US in December. The source of this data is from relevant TikTok analytics presumably Gloda or similar platforms that track such metrics. This chart data is of significant importance as it provides insights into consumer preferences and market trends within the DIY segment on TikTok's US platform. It allows consumers to stay updated on popular DIY items, and for market players, it offers valuable information to strategize and optimize their offerings.

Analysis and Conclusions

Data Overview

The chart showcases a diverse range of DIY products with varying sales figures, growth trends, and price ranges. For instance, the sold count varies from as low as 734 Wooden Teenager Monthly Milestone Card to as high as 11,200 Anywise Air DIY Clay. The GMV Gross Merchandise Volume also shows a wide spread, with values ranging from $4,631.05 Wooden Teenager Monthly Milestone Card to $490,400 Anywise Air DIY Clay. The growth rates, represented by GMV QoQ Quarter on Quarter growth rate of GMV, are quite impressive for most products, indicating a healthy and growing DIY market on TikTok US in December.

Detailed Analysis

Anywise Air DIY Clay

The Anywise Air DIY Clay had a sold count of 11,200 and a GMV of $490,400 with a staggering GMV QoQ growth rate of 426.41%. This could be attributed to several factors. Firstly, its description of being soft, ultra-light, safe, and non-toxic makes it appealing for a wide range of DIY enthusiasts, especially those who might be creating crafts for kids or in a home environment. The inclusion of accessories and tutorials also likely plays a significant role, as it lowers the entry barrier for beginners, allowing them to easily get started with their DIY projects.

Luna Bean Hand Casting Kit

The Luna Bean Hand Casting Kit had a sold count of 2,288 and a GMV of $101,500 with a GMV QoQ growth rate of 412.04%. This kit's popularity could be due to its positioning as a unique gift idea, suitable for occasions like Christmas, anniversaries, and date nights. It offers a personalized and memorable experience, which is highly valued in the gift-giving market. Couples and individuals looking for a special way to commemorate an event or show their affection might be drawn to this product.

Succulent Potted Plant Crochet Kit

The Succulent Potted Plant Crochet Kit had a sold count of 1,677 and a GMV of $23,300 with a GMV QoQ growth rate of 201.17%. The appeal of this kit lies in its combination of being a cute and creative DIY project along with its suitability as a Valentine's Day gift. The inclusion of tools and video instruction makes it accessible to those with varying levels of crochet experience, expanding its potential customer base.

White Privilege Card Sticker

The White Privilege Card Sticker had a sold count of 1,617 and a GMV of $9,556.47 with a GMV QoQ growth rate of 148.01%. Despite its somewhat novelty nature, it seems to have found a niche market. It could be popular among collectors or those looking for gag gifts. Its unique design for credit card decoration might also attract individuals who want to add a bit of fun and quirkiness to their personal items.

Cute Crochet Poo

The Cute Crochet Poo had a sold count of 1,355 and a GMV of $14,800 with a GMV QoQ growth rate of 142.12%. This funny gag gift and cute handmade ornament is likely popular as a best friend gift, cheer-up toy, or desk decor. Its light-hearted and humorous nature appeals to those who want to add a touch of fun to their surroundings or give a unique and memorable gift to a loved one.

Cartoon Pattern DIY Diamond Art Painting Kit

The Cartoon Pattern DIY Diamond Art Painting Kit had a sold count of 1,089 and a GMV of $6,895.76 with a GMV QoQ growth rate of 93.85%. This kit, being suitable for beginners and coming with a frame, offers an accessible and rewarding DIY art experience. It could be popular among those who want to create their own decorative art pictures, especially during the holiday season like Christmas when it might be given as a Santa present.

Hot Selling Vintage Style Magic Library Design Wooden Diy Book Stand Model

The Hot Selling Vintage Style Magic Library Design Wooden Diy Book Stand Model had a sold count of 2,277 and a GMV of $52,000 with a GMV QoQ growth rate of 93.39%. Its combination of being a handmade gift, suitable for occasions like birthdays and Valentine's Day, along with its unique light effect and vintage design, makes it an attractive option for those looking for a distinctive DIY decoration or gift item.

DIY Wooden Custom Book Nook Kit

The DIY Wooden Custom Book Nook Kit had a sold count of 1,577 and a GMV of $37,400 with a GMV QoQ growth rate of 73.6%. This 3D durable wooden puzzle and DIY model kit for bookshelf decoration is likely popular among those who enjoy creating unique and personalized home decor items. Its suitability as a stocking filler gift during Christmas also adds to its appeal.

DIYJOJO The girls treasure gift box

The DIYJOJO The girls treasure gift box had a sold count of 931 and a GMV of $73,500 with a GMV QoQ growth rate of 64.78%. This bead pen, bracelet, necklace, and headdress making kit is targeted towards girls and is popular as a Christmas or birthday gift. Its versatility in allowing girls to create multiple accessories likely contributes to its popularity.

Wooden Teenager Monthly Milestone Card

The Wooden Teenager Monthly Milestone Card had a sold count of 734 and a GMV of $4,631.05 with a GMV QoQ growth rate of 64.56%. This product, with its round teenager photo prop and letter pattern DIY woodwork, might be popular among parents or photographers looking for unique newborn photography props or fidget toys. Its Christmas gift potential also adds to its marketability.

Summary

The DIY market on TikTok US in December appears to be thriving, with a variety of products experiencing significant growth. Key factors influencing the market performance include product features such as being safe and non-toxic like the DIY clay, offering a personalized experience hand casting kits, having clear instructions and included tools crochet kits, and being suitable for gift-giving occasions many of the products listed. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing their DIY products. They should also pay attention to emerging trends and consumer feedback to stay ahead in this competitive and growing market.