Introduction

The data presented here is sourced from TikTok's U.S. market analytics for the month of December. This data offers valuable insights into the Tablet & Computer Accessories category, which is of great significance to both consumers looking for the latest and best accessories for their devices, and to the market as a whole, as it showcases emerging trends and popular products.

Analysis and Conclusions

Data Overview

The chart data for December in the Tablet & Computer Accessories category on TikTok U.S. shows a diverse range of products with varying sales figures, growth trends, and price ranges. Some products have experienced significant growth, while others have more modest increases or even stable sales numbers.

Detailed Analysis

Stylus Pen for iPad

The Stylus Pen for iPad, which features fast charge, palm rejection, tilt sensitivity, and is compatible with multiple iPad models, had a sold count of 8817 in December. Its GMV Gross Merchandise Volume was 8.15万, with an impressive GMV QoQ Quarter-on-Quarter growth rate of 233.84%. The high growth rate could be attributed to its advanced features that enhance the user experience of using an iPad, making it a popular choice among consumers who rely on their iPads for various tasks such as drawing, note-taking, and general navigation.

STWMOOCE Folding Wireless Keyboard

The STWMOOCE Folding Wireless Keyboard with Case & Pencil Holder had a sold count of 6817 in December. It achieved a GMV of 14.89万, with a GMV QoQ growth rate of 73.19%. This product's success might be due to its convenience as a 1 Set Gift option, along with its functionality of protecting the iPad and providing a stand, making it an attractive accessory for iPad users, especially those who are always on the go and need a portable and multifunctional keyboard solution.

Multi-Touch Detachable Magnetic iPad Keyboard Case

The Multi-Touch Detachable Magnetic iPad Keyboard Case with Bluetooth Tablet Stand, 7 Color Backlit Accessories Set, 2025 New Year Edition, had a sold count of 1505 in December. Its GMV was 8.24万, with a GMV QoQ growth rate of 23.87%. The unique features like the 7 color backlit and the special edition for 2025 might have contributed to its appeal, although its sales volume was relatively lower compared to some other products. It could be that the price point or the specific target audience for such a feature-rich keyboard case limited its broader market penetration.

Multi Plug Outlet Surge Protector

The Multi Plug Outlet Surge Protector with Night Light Sensor - POWRUI Wall Charger with 3 USB Ports 1 USB C, Wall Mounted 3-Sided Power Strip, ETL Listed, had a sold count of 1.11万 in December. It had a GMV of 34.78万, with a GMV QoQ growth rate of 7.87%. This product's relatively high GMV despite a lower sold count could indicate that it is a higher-priced item. Its functionality as a surge protector with multiple ports and a night light sensor makes it a useful accessory for those who need to charge multiple devices simultaneously and also want the added safety and convenience of a night light in their workspace or bedroom.

Summary

Overall, the Tablet & Computer Accessories industry on TikTok U.S. in December showed a dynamic landscape with various products experiencing different levels of growth. Key factors influencing market performance include product features, convenience, and price. For industry practitioners, it is recommended to focus on enhancing product features that meet the specific needs of consumers, such as improving the functionality and compatibility of accessories for different tablet and computer models. Additionally, offering attractive packaging or bundling options, like the 1 Set Gift concept of the STWMOOCE keyboard, can also boost sales. Pricing strategies should also be carefully considered to balance profitability and market competitiveness.