Introduction

The data presented here focuses on the best-selling stores in the home improvement category on TikTok US during the month of December. The source of this data provides valuable insights into the market trends, consumer preferences, and the performance of various stores within this specific sector. Understanding this data is crucial for both consumers looking for quality home improvement products and for industry practitioners aiming to optimize their strategies.

Analysis and Conclusions

Data Overview

The sales figures among the best-selling stores in the home improvement category on TikTok US in December vary significantly. The GMV Gross Merchandise Volume ranges from as high as $137.35 million for Govee.US to $38.44 million for TEE BLOSSOM. Growth trends also differ widely, with some stores experiencing significant declines like vevor store with a -35.97% GMV qoq Quarter over Quarter, while others had remarkable growth such as TEE BLOSSOM with a 2959322.46% GMV qoq. The average price of products sold also varies, from a relatively high $215.33 for EcoFlow Technology Inc. to a low $12.77 for TEE BLOSSOM.

Detailed Analysis

Govee.US

Govee.US had a GMV of $137.35 million in December but experienced a -13.41% decline in GMV qoq. They sold 1.91 million units with an average price of $71.98. The relatively high average price might suggest that their products are of a certain quality or target a specific segment of consumers who are willing to pay more for home improvement items. The decline in GMV qoq could potentially be due to increased competition in the market during December or changes in consumer preferences away from their product offerings.

vevor store

vevor store had a GMV of $117.97 million in December with a significant -35.97% decline in GMV qoq. They sold 1.34 million units at an average price of $87.88. The high average price and the large decline in sales could indicate that their products might be facing challenges in terms of affordability for a broader range of consumers. It could also be that competitors are offering similar products at more attractive prices during this period.

Prepared Hero

Prepared Hero had a GMV of $101.12 million in December with an astonishing 304.57% growth in GMV qoq. They sold 1.95 million units at an average price of $51.94. The significant growth could be attributed to several factors. Perhaps they launched new and innovative products that caught the attention of consumers. Or they might have had a successful marketing campaign on TikTok during December that increased their visibility and drove sales.

OLIGHT

OLIGHT had a GMV of $70.6 million in December with a -32.24% decline in GMV qoq. They sold 1.41 million units at an average price of $50.18. The decline could be due to factors such as changes in consumer preferences towards other lighting products or competitors offering better deals in the home improvement lighting segment.

Adventures With Purpose

Adventures With Purpose had a GMV of $56.51 million in December with a remarkable 517.79% growth in GMV qoq. They sold 3.92 million units at an average price of $14.43. The high growth rate and relatively low average price suggest that they might be targeting a mass market with affordable home improvement products. Their success could be due to effective marketing strategies that reached a wide audience on TikTok during December.

EcoFlow Technology Inc.

EcoFlow Technology Inc. had a GMV of $50.06 million in December with a -54.7% decline in GMV qoq. They sold 2325 units at an average price of $215.33. The extremely high average price and the significant decline in sales indicate that their products might be too niche or expensive for the majority of consumers in the home improvement market during December. It could also be that competitors are offering more affordable alternatives for similar functionality.

RoadReady

RoadReady had a GMV of $42.89 million in December with an incredible 106885.82% growth in GMV qoq. They sold 7510 units at an average price of $57.11. The extraordinary growth could be due to a variety of reasons such as a new product launch that went viral on TikTok, or a highly effective marketing campaign that capitalized on the holiday season or specific trends in the home improvement market during December.

FEELSO

FEELSO had a GMV of $41.45 million in December with a 6.95% growth in GMV qoq. They sold 2.13 million units at an average price of $19.49. The moderate growth and relatively low average price suggest that they are maintaining a steady presence in the market, perhaps by offering consistent quality products at an affordable price point that appeals to a wide range of consumers.

YOUMI Electric

YOUMI Electric had a GMV of $39.96 million in December with a 32.68% growth in GMV qoq. They sold 2.66 million units at an average price of $15.04. The growth could be attributed to factors like improved product features, better marketing on TikTok, or simply meeting the increasing demand for affordable home improvement products among consumers.

TEE BLOSSOM

TEE BLOSSOM had a GMV of $38.44 million in December with a 2959322.46% growth in GMV qoq. They sold 3.01 million units at an average price of $12.77. The astronomical growth could be due to a combination of factors such as a new and highly appealing product launch, an extremely successful marketing campaign on TikTok that went viral, or perhaps they were able to tap into a previously untapped segment of the home improvement market during December.

Summary

The home improvement market on TikTok US in December was a dynamic landscape with a wide range of performance among the best-selling stores. Key factors influencing market performance include product pricing, innovation, marketing strategies on TikTok, and the ability to meet consumer demands. For industry practitioners, it is recommended to closely monitor consumer preferences, keep prices competitive, invest in innovative product development, and leverage the power of TikTok marketing to drive sales and growth in this highly competitive market.