Introduction

The data presented here focuses on the collectibles market within TikTok US during the month of December. The source of this data is Gloda, which provides valuable insights into the sales and growth trends of various collectible products. Understanding this data is crucial for both consumers who are interested in collectibles and market players looking to capitalize on emerging trends.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of collectible products with varying sales figures, growth trends, and price ranges. In December, we witnessed a significant growth in the collectibles segment on TikTok US, with several products experiencing substantial increases in both sold count and GMV Gross Merchandise Volume.

Detailed Analysis

Pokemon Paldean Fates Booster Pack Scarlet and Violet

This collectible had a sold count of 532 in December, with a GMV of $16,900. It experienced an impressive GMV growth rate of 281.44% quarter-on-quarter. The popularity of Pokemon products, especially those related to the Scarlet and Violet series, likely contributed to its growth. Fans of the franchise are always eager to get their hands on new booster packs to enhance their collections.

POKEMON SCARLET & VIOLET 151 BOOSTER PACK

With a sold count of 1971 and a GMV of $21,100, this booster pack had a GMV growth rate of 228.82% quarter-on-quarter. Similar to the previous Pokemon product, its success can be attributed to the widespread popularity of the Pokemon franchise. The allure of collecting different cards from the Scarlet and Violet series drives the demand for these booster packs.

Hear Your Story - Grandmother and Grandfather, I Want to Hear Your Story Bundle - 2 Book Bundle

This unique collectible, which is a book bundle, had a sold count of 5216 and a GMV of $107,000. It achieved a GMV growth rate of 228.19% quarter-on-quarter. The appeal of this product might lie in its sentimental value, as it offers a chance for people to connect with their family stories. It could also be that the marketing and promotion on TikTok US effectively reached an audience interested in such heirloom-like collectibles.

Philski Fire Factory Speedflex - 2024 NFL Panini Score-A-Treat Sports Cards Pack

The sold count for this sports cards pack was 562, with a GMV of $18,600 and a GMV growth rate of 160.74% quarter-on-quarter. The popularity of NFL and the collectible nature of sports cards contribute to its growth. Fans of the sport are often keen on collecting cards featuring their favorite players or teams.

1 panini 2021 donruss pack PICK YOUR TEAM NFL THE REAL AUTOGRAPH MEMROBILIA

This product had a sold count of 2301 and a GMV of $48,900, with a GMV growth rate of 146.93% quarter-on-quarter. The combination of NFL memorabilia and autographs makes it a highly sought-after collectible. The authenticity and uniqueness of the autographs add to its value, attracting collectors who are passionate about NFL and its players.

Summary

The collectibles industry on TikTok US in December showed remarkable growth across various product categories. Key factors influencing the market performance include the popularity of established franchises like Pokemon and NFL, the sentimental value of certain products like the book bundles, and the collectible nature of sports cards and memorabilia. For industry practitioners, it would be advisable to focus on leveraging the popularity of well-known franchises, creating engaging marketing campaigns that highlight the unique features of products, and targeting the right audience on TikTok US to drive further growth in the collectibles market.