Introduction

The data presented here focuses on the womenswear & underwear category on TikTok U.S. in December. The source of this data provides valuable insights into the market trends, consumer preferences, and the performance of various products within this specific segment. Understanding this data is crucial for both consumers looking for trendy items and industry practitioners aiming to stay ahead in this competitive market.

Analysis and Conclusions

Data Overview

In December, the womenswear & underwear category on TikTok U.S. witnessed a diverse range of sales and growth trends. The products varied not only in their styles but also in their price ranges. Some products showed remarkable growth in terms of both the number of units sold and the Gross Merchandise Volume GMV. For instance, the GMV of different products ranged from relatively lower amounts to quite significant figures, indicating a wide spectrum of market performance within this category.

Detailed Analysis

Women's Solid Button Front Ribbed Skinny Romper

This romper had a sold count of 1.01万 10,100 units in December, with a GMV of $12.33万 $123,300. It experienced a staggering growth rate of 1227.38% compared to the previous period. Its appeal could lie in its casual and versatile design, suitable for daily wear across all seasons. This makes it a popular choice among women looking for comfortable yet stylish clothing options.

OEAK Women Seamless Bras

With 5757 units sold and a GMV of $9.44万 $94,400, these bras had a growth rate of 894.13%. The seamless and wireless design, along with the adjustable features, likely contributed to its popularity. Women are increasingly seeking comfortable undergarments, and these bras seem to meet that demand effectively.

PrettyGarden Women's Fall Reversible Vests

The sold count for these vests was 1.01万 10,100 units, and the GMV reached $39.35万 $393,500, with a growth rate of 609.79%. Their reversible feature, along with being sleeveless and having pockets and a hoodie, makes them a practical and trendy choice for winter outerwear. This combination of functionality and style likely drove their success in the market.

Women's Colorblock Fuzzy Crew Socks

These socks had 8892 units sold and a GMV of $9.49万 $94,900, with a growth rate of 600.46%. Their soft, comfy, and warm nature, along with being suitable for fall and winter, made them a popular choice as stocking gifts or for daily wear. The colorblock design also added a touch of style to their appeal.

REORIA Women's Casual Lounge Long Dress

With 3896 units sold and a GMV of $7.89万 $78,900, this dress had a growth rate of 508.66%. Its elegant short sleeve and basic crewneck design, along with being suitable for fall and winter layering, likely attracted customers looking for comfortable yet stylish dresses for different seasons.

FeelinGirl WIRELESS Bra

8091 units of this bra were sold, with a GMV of $13.27万 $132,700 and a growth rate of 506.18%. Its wireless and unlined design, suitable for up to 44DD sizes, along with being seamless and suitable for various activities like sports, made it a popular choice among women seeking comfortable and versatile bras.

Women's Solid Pocket Zip Up Crop Warm Puffer Jacket

5979 units of this jacket were sold, with a GMV of $12.52万 $125,200 and a growth rate of 495.19%. Its casual and waterproof design, along with being a warm outerwear option for fall and winter daily wear, made it a desirable choice for women looking for practical yet stylish winter coats.

PrettyGarden Women's 2-Piece Outfits

3057 units of these outfits were sold, with a GMV of $9.79万 $97,900 and a growth rate of 457.99%. The short sleeve pullover tops and split hem wide leg pants combination offered a trendy and comfortable lounge set option, which likely contributed to their popularity.

Women's Plain Contrast Lace Bow Decor Cami Nightdress

5239 units of this nightdress were sold, with a GMV of $5.16万 $51,600 and a growth rate of 419.53%. Its soft and comfortable design, along with the lace and bow decor, made it an appealing choice for women's sleepwear, especially around Valentine's Day as a gift option.

4 SHADES Fleece Lined Tights

3044 units of these tights were sold, with a GMV of $3.36万 $33,600 and a growth rate of 405.57%. The fleece lined feature, making them warm for winter, along with their sheer black and fake translucent appearance, offered a unique combination of style and functionality, attracting customers looking for winter legwear options.

Summary

The womenswear & underwear industry on TikTok U.S. in December showed significant growth and diversity. Key factors influencing the market performance included product design, comfort, functionality, and seasonality. For example, products that offered a combination of style and comfort, like the various dresses, bras, and outerwear, performed well. Additionally, items with unique features such as reversible vests or fleece lined tights also gained popularity. Industry practitioners should focus on these aspects when developing and marketing their products. They should also keep a close eye on emerging trends and consumer preferences to stay competitive in this dynamic market.