Introduction

The data presented here is sourced from TikTok U.S. for the month of December, focusing on the Home Supplies category. This data is of great significance as it provides valuable insights into consumer preferences and market trends within the Home Supplies segment on TikTok. It allows us to understand which products are gaining popularity and experiencing rapid growth, which in turn can be beneficial for both consumers looking for trendy home items and businesses aiming to target the right audience.

Analysis and Conclusions

Data Overview

The chart data for the Home Supplies category in December on TikTok U.S. reveals a diverse range of products with varying sales figures, growth trends, and price ranges. We can see a significant number of products experiencing rapid growth, indicating a vibrant and evolving market within this category.

Detailed Analysis

Cash Vault Wooden Savings Box

The Cash Vault Wooden Savings Box had a sold count of 14,400 and a GMV Gross Merchandise Volume of $90,400 with an astonishing GMV QoQ Quarter on Quarter growth rate of 980.66%. This growth could be attributed to its appeal as a practical and decorative item for both boys and girls. It offers a fun way to save money while also adding a charming touch to any room.

Valentine's Day Room Decor Heart Shaped Letter Pattern Acrylic Plaque

With a sold count of 11,000 and a GMV of $52,200 and a GMV QoQ growth rate of 959.78%, this heart-shaped decorative plaque is clearly a popular choice. Its versatility as a desk decor ornament for various living spaces and its suitability as a gift, especially around Valentine's Day, likely contributed to its high sales and growth.

3D Dragon & Egg Design Decoration Set

The 3D Dragon & Egg Design Decoration Set had a sold count of 3,693 and a GMV of $27,600 with a GMV QoQ growth rate of 492.78%. This DIY laser engraving toy and holiday party decoration seems to have caught the attention of consumers, perhaps due to its unique design and the fun element of DIY, making it a great addition to home decorations during special occasions.

[Gift For Her] COSTWAY-360° Swivel Lockable Jewelry Armoire

Having a sold count of 4,240 and a GMV of $777,800 with a GMV QoQ growth rate of 476.58%, this jewelry armoire is a standout product. Its multiple features such as being a standing jewelry organizer with a frameless full-length mirror and 3 storage shelves make it an attractive option for those looking to store and display their jewelry in an organized manner. It also serves as a great gift idea, which likely boosted its sales.

Mom's Last Nerve Candle for Mom from Daughter, Son

This candle had a sold count of 3,003 and a GMV of $57,200 with a GMV QoQ growth rate of 476.25%. Its appeal as a gift for various occasions like Mother's Day, Christmas, and birthdays for moms, including stepmoms and bonus moms, along with its lavender aroma and decorative aspect, contributed to its growth in the market.

Moon Design Hanging Decor

With a sold count of 3,976 and a GMV of $90,800 with a GMV QoQ growth rate of 459.04%, the Moon Design Hanging Decor is a popular choice for home living room, courtyard, and window decorations. Its festive and holiday gift potential, along with its aesthetically pleasing design, likely led to its increased sales.

Disposable Toilet Brush

The Disposable Toilet Brush had a sold count of 6,306 and a GMV of $102,400 with a GMV QoQ growth rate of 445.28%. As an essential item for home cleaning, its convenience with the included 24 wand refill, storage caddy, and fragrant tablet made it a sought-after product in the Home Supplies category.

Mini Jesus Figures

Having a sold count of 3,687 and a GMV of $52,300 with a GMV QoQ growth rate of 421.64%, these Mini Jesus Figures with their original design and "Jesus Love You" slogan are popular as Christian baptism gifts and for Christmas and Easter home decorations, appealing to a specific segment of consumers.

Multi-functional door hanging bag

The Multi-functional door hanging bag had a sold count of 2,710 and a GMV of $98,700 with a GMV QoQ growth rate of 418.07%. Its versatility as a storage solution for mother and baby supplies, bathroom, or bedroom storage racks makes it a practical and useful addition to any home, contributing to its growth in the market.

【Christmas Gift】Frameo 10.1 Inch WiFi Digital Picture Frame

With a sold count of 2,768 and a GMV of $112,300 with a GMV QoQ growth rate of 410.15%, this digital picture frame is a great Christmas gift idea. Its features like 1280x800 HD IPS Touch Screen, 32GB Memory, Auto-Rotate, and the ability to share photos/videos instantly via the Frameo App make it an attractive option for gifting to moms, wives, and grandmothers.

Summary

The Home Supplies market on TikTok U.S. in December was characterized by a diverse range of fast-growing products. Key factors influencing the market performance included product functionality, aesthetic appeal, suitability as gifts, and meeting specific consumer needs such as home cleaning or storage. For industry practitioners, it is recommended to focus on these aspects when developing and marketing products. Understanding the trends and consumer preferences shown in this data can help businesses create more targeted and appealing products, leading to increased sales and growth in the highly competitive Home Supplies market on TikTok U.S.