Introduction

The data presented here focuses on the Trading Cards & Accessories category within the TikTok U.S. market during the month of December. The source of this data provides valuable insights into the performance of various products in this niche. Understanding this data is crucial for both consumers who are interested in these products and the market players looking to capitalize on the trends.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Trading Cards & Accessories category. In terms of sales, the sold count varies significantly among the different products. For instance, the "Choose Your Team - Ultimate NFL, MLB, NBA" had a sold count of 2055, while the "Surging Sparks Booster Pack" had a sold count of 131. The GMV Gross Merchandise Volume also shows a wide range, with the "3 BOX TOPPS PYT BREAK 3" reaching 12.5万, and the "POKÉMON CROWN ZENITH BOOSTER PACK" having a GMV of 1.44万. The growth trends, measured by GMV QoQ Quarter over Quarter, are quite remarkable, with some products experiencing over 200% growth, like the "Pokemon Paldean Fates Booster Pack Scarlet and Violet" with a 281.44% growth rate.

Detailed Analysis

Pokemon-related Products

Products related to Pokemon seem to be performing exceptionally well. The "Pokemon Paldean Fates Booster Pack Scarlet and Violet" had a sold count of 532 and a GMV of 1.69万 with a staggering 281.44% GMV QoQ growth. The "POKEMON SCARLET & VIOLET 151 BOOSTER PACK" also had a significant sold count of 1971 and a GMV of 2.11万 with a 228.82% growth rate. The popularity of Pokemon could be attributed to its huge fan base, both among kids and adults. The continuous release of new versions and booster packs keeps the interest alive, and TikTok's platform might be providing an additional boost in terms of exposure, allowing collectors and fans to easily discover and purchase these products.

Panini and Sports Cards

Products like the "Philski Fire Factory Speedflex - 2024 NFL Panini Score-A-Treat Sports Cards Pack" and the "1 panini 2021 donruss pack PICK YOUR TEAM NFL THE REAL AUTOGRAPH MEMROBILIA" also showed good performance. The former had a sold count of 562 and a GMV of 1.86万 with a 160.74% growth rate, while the latter had a sold count of 2301 and a GMV of 4.89万 with a 146.93% growth rate. The appeal of sports cards lies in the connection fans have with their favorite teams and players. Autographed cards, in particular, add an extra layer of value. The growth in this segment could be due to increased sports events coverage and the hype around collecting unique sports memorabilia, which is further amplified on TikTok's platform where fans can share their collections and experiences.

Summary

Overall, the Trading Cards & Accessories industry within the TikTok U.S. market in December was characterized by significant growth and diverse product performance. Key factors influencing the market performance include the popularity of established franchises like Pokemon, the appeal of sports cards related to major leagues, and the exposure provided by TikTok's platform. For industry practitioners, it would be advisable to continue leveraging the power of social media platforms like TikTok to showcase their products. They could also focus on creating engaging content around new releases and limited editions to maintain the interest of collectors and fans. Additionally, collaborating with influencers in the trading card and sports niches could further boost the visibility and sales of their products.